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Articles

Article
Starbucks Outdoes Bearista With Unicorn LaunchStarbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes

Article
Macy’s and Kohl’s Find Different Paths to Traffic Recovery in Q2 2026Both Macy's and Kohl's saw traffic improve in Q2 2026. Placer.ai data shows how their different store footprints shape each turnaround.
Ephraim Fruchter
Aug 20, 2026
4 minutes

Article
The Back-to-School Double Whammy: How Tax Holiday Timing Supercharged Retail VisitsPlacer.ai data: Retail visits rose up to 12.9% in states where the Aug. 7–9 tax holiday fell right before school started. See the data.
Lila Margalit
Aug 19, 2026
2 minutes

Article
Ross Leads in Q2 2026 as Off-Price Growth Concentrates at the Value EndPlacer.ai visit data shows off-price outpacing traditional apparel in H1 2026, with growth concentrating at the value end of the segment.
Ephraim Fruchter
Aug 17, 2026
3 minutes

Article
What Q2 2026 Visit Trends Reveal About Superstores and Wholesale ClubsPlacer.ai data shows Q2 2026 visit growth at Walmart, Target, Costco, Sam's Club & BJ's – and what's driving each chain.
Lila Margalit
Aug 14, 2026
3 minutes
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Reports
INSIDER
Report
3 Trends Shaping the Grocery Sector Right NowDiscover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025

INSIDER
Report
Emerging Trends for CRE in 2025This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
August 28, 2025

INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
August 21, 2025
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