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Articles
Article
What Other QSR Brands Can Learn From McDonald’s Loyalty Strategy
McDonald’s ended 2025 with renewed visit momentum, driven in part by higher-frequency diners and its loyalty strategy. See what other QSR brands can learn about driving incremental growth through customer frequency.
Shira Petrack
Jan 21, 2026
3 minutes
Article
Opportunity vs. Operational Reality in Dollar Tree's 99 Cents Only Acquisition
Dollar Tree’s 99 Cents Only lease acquisition reveals a smart real estate land grab complicated by cannibalization – but with long-term upside from a more affluent shopper base.
Shira Petrack
Jan 20, 2026
3 minutes
Article
Which Gym Is Right For You in 2026?
Using AI-powered location analytics, we reveal which gyms are less crowded at peak times, skew younger or older, and attract the most singles.
Ezra Carmel
Jan 16, 2026
4 minutes
Article
Placer.ai Overall Retail, E-Commerce Distribution, Industrial Manufacturing Index, December 2025
Brick-and-mortar retail closed 2025 strong, with rising foot traffic across stores, logistics hubs, and a stabilizing manufacturing sector.
Shira Petrack
Jan 15, 2026
2 minutes
Article
PacSun Puts Gen Z in Focus
As Pacsun expands its physical footprint, location data reveals how the brand’s social strategy and creator partnerships are translating into Gen Z in-store visits.
Ezra Carmel
Jan 14, 2026
2 minutes
Article
Checking Out Grocery in 2025 and Lessons for 2026
Grocery shopping trends in 2025 reveal how value-seeking behavior and demand for high-quality foods and convenience shaped visitation across formats – and how grocers and CPGs can take action heading into 2026.
Ezra Carmel
Jan 13, 2026
4 minutes
Reports
INSIDER
Meeting 2024’s Consumer
Dive into the location intelligence data to find out how the retail landscape has shifted over the past five years and understand what characterizes consumers in 2024.
March 14, 2024
11 minutes
INSIDER
Report
The Return to Office
Dive into the data to uncover the state of office recovery in major cities nationwide – and see how the in-office workforce has evolved since COVID.
March 7, 2024
9 minutes
INSIDER
Q4 2023 Quarterly Index
Find out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes
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