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Articles

Article
Yum! Brands Stayed Ahead as Its Growth Engine Cooled in Q2 2026Placer.ai data shows Yum! Brands outpaced the QSR category in Q2 2026, as Pizza Hut led per-location growth and Taco Bell lapped a strong 2025.
Lila Margalit
Jul 29, 2026
4 minutes
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Article
Frozen Yogurt's Comeback Is More Than NostalgiaFrozen yogurt is making a comeback, with visitation trends suggesting the category is benefiting from viral momentum and changing consumer habits.
Elizabeth Lafontaine
Jul 28, 2026
1 minute

Article
Sweetgreen Rebounds & CAVA Keeps ClimbingQ2 2026 visitation trends suggest that CAVA continues to sustain exceptional growth while sweetgreen's turnaround efforts are beginning to gain traction.
Shira Petrack
Jul 27, 2026
2 minutes

Article
Why Chipotle and McDonald's Took Different Paths in Q2 2026Visitation data suggests customer demographics helped Chipotle outperform McDonald's in Q2 2026.
Shira Petrack
Jul 24, 2026
2 minutes

Article
Traffic Data Suggests Starbucks' Turnaround Is Gaining Traction Traffic data suggests Starbucks' turnaround is gaining traction as visits and repeat customer frequency improve under the Back to Starbucks strategy.
Shira Petrack
Jul 23, 2026

Article
Dutch Bros' Traffic Trends Suggest the Growth Story Remains IntactDutch Bros' latest visitation data suggests that growing morning traffic and continued expansion helping offset softer same-store trends.
Shira Petrack
Jul 22, 2026
2 minutes
Reports
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INSIDER
Report
The 2026 Retail Consumer in Five ChartsFive charts reveal how consumers are engaging with retail in 2026 – and what retailers, CRE professionals, and advertisers can learn from their behavior.
Placer Research
August 26, 2026
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INSIDER
Report
2026 Office Recovery Trends Across Major U.S. MarketsExplore how office attendance is recovering across 11 major U.S. markets – and how local economies, hybrid schedules, and commute patterns are shaping the return to office.
August 13, 2026
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INSIDER
Report
The Forces Shaping Consumer Traffic in 2026Explore how higher gas prices, the search for value, and nostalgia-driven demand shaped consumer traffic and behavior in H1 2026.
July 27, 2026
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