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Articles
Article
Wait… It’s National What Day?
National Cheeseburger Day: Five Guys' BOGO lifted visits 64.1% for its busiest day in a year. Chick-fil-A and Tropical Smoothie also won.
Lila Margalit
Oct 5, 2026
2 minutes
Article
C-Stores Serve Up Growth Amid Pain at the Pump
C-store visits in 2026: chains with the biggest lunch shares, like Buc-ee's and Wawa, grew YoY as high gas prices weighed on fuel trips.
Lila Margalit
Oct 1, 2026
3 minutes
Article
H-E-B Outpaces a Resilient Grocery Category
H-E-B visits rose 6.0% YoY in Jan-Aug 2026 vs. 0.9% for grocery, fueled by new stores, longer trips, and more frequent shoppers.
Ephraim Fruchter and Lila Margalit
Sep 30, 2026
2 minutes
Article
Burger King Powers Up With Dragon Ball Super Menu 
Burger King visits rose 20.1% YoY the week its Dragon Ball Super menu launched, topping the lift from last December's SpongeBob collab.
Lila Margalit
Sep 29, 2026
2 minutes
Article
Barnes & Noble's Big Comeback
Barnes & Noble visits are 33.6% above 2019 levels vs. 16.5% for other bookstores, driven by new stores, same-store growth, and longer stays.
Ephraim Fruchter
Sep 28, 2026
3 minutes
Article
Movie Theaters Are Having a Blockbuster Year
Movie theater visits to AMC, Cinemark, and Regal rose 11.7%-17.5% YoY in Jan–Aug 2026, with Spider-Man driving a 305.5% traffic spike.
Lila Margalit
Sep 24, 2026
3 minutes
Reports
INSIDER
Report
2026 Office Recovery Trends Across Major U.S. Markets
Explore how office attendance is recovering across 11 major U.S. markets – and how local economies, hybrid schedules, and commute patterns are shaping the return to office.
August 13, 2026
INSIDER
Report
The Forces Shaping Consumer Traffic in 2026
Explore how higher gas prices, the search for value, and nostalgia-driven demand shaped consumer traffic and behavior in H1 2026.
July 27, 2026
INSIDER
Report
Dining In 2026: All Roads Lead To Value
How shifting consumer priorities are reshaping value perceptions across QSR, fast casual, and casual chains.
July 9, 2026
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