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Articles
Article
Starbucks Outdoes Bearista With Unicorn Launch
Starbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes
Article
Macy’s and Kohl’s Find Different Paths to Traffic Recovery in Q2 2026
Both Macy's and Kohl's saw traffic improve in Q2 2026. Placer.ai data shows how their different store footprints shape each turnaround.
Ephraim Fruchter
Aug 20, 2026
4 minutes
Article
The Back-to-School Double Whammy: How Tax Holiday Timing Supercharged Retail Visits
Placer.ai data: Retail visits rose up to 12.9% in states where the Aug. 7–9 tax holiday fell right before school started. See the data.
Lila Margalit
Aug 19, 2026
2 minutes
Article
Ross Leads in Q2 2026 as Off-Price Growth Concentrates at the Value End
Placer.ai visit data shows off-price outpacing traditional apparel in H1 2026, with growth concentrating at the value end of the segment.
Ephraim Fruchter
Aug 17, 2026
3 minutes
Article
What Q2 2026 Visit Trends Reveal About Superstores and Wholesale Clubs
Placer.ai data shows Q2 2026 visit growth at Walmart, Target, Costco, Sam's Club & BJ's – and what's driving each chain.
Lila Margalit
Aug 14, 2026
3 minutes
Reports
INSIDER
Specialty and Value Chains Transform Grocery in 2024
Specialty and value grocery chains have emerged as top performers in Q3 2024. What insights can location analytics provide about this trend? We dove into the data to find out.
November 7, 2024
8 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
INSIDER
Report
Hudson Yards: The On-Site Workforce of Manhattan's New Hub
Dive into the data to explore shifting work patterns among Manhattan’s on-site employees and examine emerging trends in the fast-growing Hudson Yards neighborhood.
October 8, 2024
4 minutes
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