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Articles

Article
What Other QSR Brands Can Learn From McDonald’s Loyalty StrategyMcDonald’s ended 2025 with renewed visit momentum, driven in part by higher-frequency diners and its loyalty strategy. See what other QSR brands can learn about driving incremental growth through customer frequency.
Shira Petrack
Jan 21, 2026
3 minutes

Article
Opportunity vs. Operational Reality in Dollar Tree's 99 Cents Only AcquisitionDollar Tree’s 99 Cents Only lease acquisition reveals a smart real estate land grab complicated by cannibalization – but with long-term upside from a more affluent shopper base.
Shira Petrack
Jan 20, 2026
3 minutes
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Article
Which Gym Is Right For You in 2026?Using AI-powered location analytics, we reveal which gyms are less crowded at peak times, skew younger or older, and attract the most singles.
Ezra Carmel
Jan 16, 2026
4 minutes

Article
Placer.ai Overall Retail, E-Commerce Distribution, Industrial Manufacturing Index, December 2025Brick-and-mortar retail closed 2025 strong, with rising foot traffic across stores, logistics hubs, and a stabilizing manufacturing sector.
Shira Petrack
Jan 15, 2026
2 minutes

Article
PacSun Puts Gen Z in FocusAs Pacsun expands its physical footprint, location data reveals how the brand’s social strategy and creator partnerships are translating into Gen Z in-store visits.
Ezra Carmel
Jan 14, 2026
2 minutes

Article
Checking Out Grocery in 2025 and Lessons for 2026Grocery shopping trends in 2025 reveal how value-seeking behavior and demand for high-quality foods and convenience shaped visitation across formats – and how grocers and CPGs can take action heading into 2026.
Ezra Carmel
Jan 13, 2026
4 minutes
Reports
INSIDER
Report
Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
INSIDER
Report
Hudson Yards: The On-Site Workforce of Manhattan's New HubDive into the data to explore shifting work patterns among Manhattan’s on-site employees and examine emerging trends in the fast-growing Hudson Yards neighborhood.
October 8, 2024
4 minutes
INSIDER
Pricing Strategies Driving Restaurant Visits in 2024Dive into the data to explore the state of the restaurant industry in 2024 and see how leading chains are navigating the challenges posed by rising prices.
September 26, 2024
7 minutes
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