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Articles

Article
Premium Brands, LongHorn Boost Darden’s 2025 PerformanceLongHorn and Darden's premium banners drove Darden’s Q4 2025 traffic growth, with same-store gains signaling durable demand strength.
Shira Petrack
Mar 10, 2026
3 minutes
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Article
Placer.ai February 2026 Mall Index: Are Outlet Malls Making A Comeback?Outlet malls show renewed momentum in February 2026, leading peak-hour growth as experiential offerings help drive stronger evening traffic.
Shira Petrack
Mar 9, 2026
2 minutes

Article
Are Discretionary Pullbacks Hurting Treasure-Hunt Discounters?Despite cautious consumer spending, Five Below and Ollie’s are sustaining same-store traffic growth and rising repeat visits – signaling resilient demand for discretionary value retail in 2026.
Lila Margalit
Mar 6, 2026
2 minutes

Article
Are Dollar General and Dollar Tree Headed for a Showdown?Dollar General and Dollar Tree are both expanding with positive same-store growth. Explore foot traffic trends, shopper behavior, and how Dollar Tree’s 3.0 strategy may impact competition in 2026.
Lila Margalit
Mar 5, 2026
3 minutes
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Article
Ulta and Bath & Body Works’ New Formula – Building on a Foundation of Younger ConsumersUlta and Bath & Body Works leverage strategy resets and younger audience engagement to sustain traffic growth in a shifting beauty retail landscape.
Ezra Carmel
Mar 4, 2026
3 minutes

Guest Contributor
How Downtown Sacramento Is Rebuilding Demand Through Social CollisionsSacramento is driving downtown recovery through programming, placemaking, and policy—boosting visitation, dwell time, and regional engagement.
Scott Ford
Mar 3, 2026
2 minutes
Reports

INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning BrandsGen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes

INSIDER
Report
3 Brands, 3 Retail Media PlaybooksWhat location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026

INSIDER
Report
5 Markets to Watch in 2027Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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