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Articles
Article
Value Formats & the Sun Belt Lead Going Into Back-to-School 2026
H1 2026 retail visitation points to a healthy back-to-school season, but department stores and northern markets may lag value formats and the South and West.
Shira Petrack
Aug 6, 2026
2 minutes
Article
Warby Parker's Store-First Strategy is Paying Off
Q2 2026 visitation data suggests Warby Parker's physical expansion is driving incremental demand while increasing customer engagement.
Shira Petrack
Aug 5, 2026
2 minutes
Article
Shake Shack's Growth Story Still Looks Strong
Q2 2026 visitation and loyalty trends suggest Shake Shack's demand remains healthy as the company expands and navigates higher beef costs.
Shira Petrack
Aug 4, 2026
1 minute
Article
Can The Odyssey Keep IMAX 70mm Theaters Packed All Summer?
Christopher Nolan’s The Odyssey sent IMAX 70mm visits 60.5% above baseline, showing how premium formats turn films into destinations.
Lila Margalit
Aug 3, 2026
3 minutes
Article
What Really Separated Full-Service Dining's Winners in Q2 2026?
In Q2 2026, Brinker visits rose 3.2% YoY while Dine Brands fell 4.2%. Placer.ai data shows why brand execution – not just segment positioning – separated the full-service dining winners.
Lila Margalit
Jul 31, 2026
4 minutes
Article
Why RBI Weathered Q2 2026 Better Than Most QSR Chains
Foot traffic data shows how Burger King's turnaround, Firehouse Subs' growth, and Popeyes' June rebound helped RBI outperform QSR chains in Q2 2026.
Lila Margalit
Jul 30, 2026
3 minutes
Reports
INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands
Gen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
INSIDER
Report
5 Markets to Watch in 2027
Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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