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Articles
Article
How Did the "Yes, JCPenney" Campaign Impact In-Store Traffic? 
Discover how JCPenney's 'Yes, JCPenney' campaign drives a comeback. Explore visit growth, market success, and resonance with single shoppers in 2025.
Shira Petrack
Jun 17, 2025
3 minutes
Article
Luxury Apparel’s Recent Strength
Discover how luxury apparel navigates 2025's challenges. Explore visit growth driven by affluent suburban consumers and the impact of tariff concerns.
Bracha Arnold
Jun 16, 2025
2 minutes
Article
What's In Store For Back to School 2025? 
Discover 2025 retail trends: overall traffic up, with regional disparities. Explore back-to-school categories set for growth and shifting consumer priorities.
Shira Petrack
Jun 13, 2025
3 minutes
Article
Local Eats on the Rise
Discover how local favorite dining chains like Pura Vida and Mendocino Farms thrive, leveraging unique strategies for growth amidst market challenges.
Bracha Arnold
Jun 12, 2025
4 minutes
Article
Living Inside America’s Oldest Enclosed Mall: Arcade Providence and the Promise of Mixed-Use
Discover how Arcade Providence's mixed-use transformation boosted its audience. Explore shifts to affluent, suburban visitors and expanded trade areas in this historic retail hub.
Caroline Wu
Jun 11, 2025
3 minutes
Article
Placer.ai May 2025 Office Index 
Discover how US office recovery plateaued in May 2025. Explore visit trends, regional disparities, and the persistent impact of hybrid work models.
Shira Petrack
Jun 10, 2025
Reports
INSIDER
Report
6 Trends Still Defining Post- Pandemic Consumer Behavior
Dive into the data five years post-COVID to uncover six fundamental shifts in consumer behavior since the pandemic.
Placer Research
July 17, 2025
10 minutes
INSIDER
Report
‍Out-Of-Home Dining in 2025: Performance & Consumer Trends  
Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.
June 26, 2025
10 minutes
INSIDER
Report
Crafting Targeted Promotions in 2025: A Regional Perspective
Dive into the data to see how consumer response to major promotional events – from Black Friday and the back-to-school shopping rush to brand-crafted LTOs – varies by market.
June 19, 2025
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