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Articles
Article
Super Saturday Data Reflects More Selective Holiday Shopper
Super Saturday 2025 drove major in-store traffic, but year-over-year softness in traditional gifting categories revealed a clear shift toward value, deal-seeking, and “treasure hunt” retail experiences.
Shira Petrack
Dec 26, 2025
4 minutes
Article
RE(I)KEA: Setting Their Own Promotional Calendar
REI and IKEA take different approaches to Black Friday. See how mission- and event-driven promotions impact foot traffic to the retailers throughout the year.
Ezra Carmel
Dec 24, 2025
3 minutes
Article
Bifurcation in Apparel: Thrift and Luxury Ahead of the Holidays
Explore how thrift stores and luxury apparel brands are faring in 2025’s holiday season.
Ezra Carmel
Dec 23, 2025
4 minutes
Article
Sacramento’s Quiet Rise
picture of sacramento
Lila Margalit
Dec 22, 2025
2 minutes
Article
Seasonal Foot Traffic Trends Tells a Tale of Two Types of Retail Corridors
Explore how visits to flagship-led and lifestyle-driven retail corridors vary in their seasonal foot traffic patterns.
Ezra Carmel
Dec 19, 2025
2 minutes
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026
Placer.ai analysis reveals a two-speed economy heading into 2026: E-commerce fulfillment traffic surged 6.6% in November, outpacing a 3.5% decline in manufacturing activity.
Shira Petrack
Dec 18, 2025
2 minutes
Reports
INSIDER
Report
6 Trends Still Defining Post- Pandemic Consumer Behavior
Dive into the data five years post-COVID to uncover six fundamental shifts in consumer behavior since the pandemic.
Placer Research
July 17, 2025
10 minutes
INSIDER
Report
‍Out-Of-Home Dining in 2025: Performance & Consumer Trends  
Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.
June 26, 2025
10 minutes
INSIDER
Report
Crafting Targeted Promotions in 2025: A Regional Perspective
Dive into the data to see how consumer response to major promotional events – from Black Friday and the back-to-school shopping rush to brand-crafted LTOs – varies by market.
June 19, 2025
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