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Articles
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.
Shira Petrack
Dec 17, 2025
3 minutes
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
Citadel Outlets' 27-hour Black Friday marathon drew dedicated, value-driven shoppers, generating a major Thanksgiving traffic surge and expanding the mall’s trade area through festive experiences and early store openings.
Caroline Wu
Dec 16, 2025
2 minutes
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
Bath & Body Works' Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
Dec 15, 2025
2 minutes
Article
Starbucks and Dunkin’s LTOs Boost Traffic
Starbucks and Dunkin’ see strong 2025 holiday traffic boosts, driven by seasonal menus, LTO launches, and renewed consumer engagement across both brands.
Shira Petrack
Dec 12, 2025
2 minutes
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes
Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes
Reports
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
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