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Articles
Article
Big Lots: Back in the Bargain GameDiscover how Big Lots' relaunch leverages deep discounts and treasure-hunting to drive traffic. Explore its strategy for success and impact on Variety Wholesalers' portfolio.
Lila Margalit
Jun 26, 2025
3 minutes
Article
Do Exclusive Offers and Product Scarcity Still Move the Needle for Retail?Discover how viral product drops and collaborations impact retail foot traffic. Explore 2025 trends from Trader Joe's Mini Totes to Target's Kate Spade collection.
Elizabeth Lafontaine
Jun 25, 2025
3 minutes
Article
Target's Back to School Comeback Window Discover how Target plans a back-to-school comeback. Explore visit trends, seasonal loyalty, and strategies to engage diverse shoppers for renewed growth.
Shira Petrack
Jun 24, 2025
3 minutes
Article
Stanford Stadium: The Coldplay EffectDiscover how Coldplay's landmark concert transformed Stanford Stadium, driving massive visits and revealing live music's commercial power
Caroline Wu
Jun 23, 2025
3 minutes
Article
What Lies Behind Nike's Return to a Multi-Channel Strategy? See how Nike's shift towards a more multi-channel distribution approach has impacted the chain's visitation patterns.
Shira Petrack
Jun 19, 2025
2.5 minutes
Article
Capturing Diners With Creative Offers: LTO Home Runs in 2025Discover how restaurant LTOs drive traffic. Explore Chipotle's hockey BOGO, IHOP's charity pancakes, and Jack in the Box's T-Pain collab boosting visits.
Lila Margalit
Jun 18, 2025
3 minutes
Reports
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INSIDER
Report
How Malls Can Win in 2026Dive into the latest traffic data to see how indoor malls, open-air centers, and outlets are performing this year – and the factors shaping success across formats.
Placer Research
April 2, 2026
INSIDER
Report
2026 CRE OutlookRead the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
March 19, 2026
INSIDER
Report
5 Grocery Growth Drivers in 2026How Expanded Supply, Trip Frequency, and Shopping Missions Are Reshaping Food Retail and Creating Multiple Paths to Growth
February 19, 2026
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