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Articles
Article
Can The Odyssey Keep IMAX 70mm Theaters Packed All Summer?
Christopher Nolan’s The Odyssey sent IMAX 70mm visits 60.5% above baseline, showing how premium formats turn films into destinations.
Lila Margalit
Aug 3, 2026
3 minutes
Article
What Really Separated Full-Service Dining's Winners in Q2 2026?
In Q2 2026, Brinker visits rose 3.2% YoY while Dine Brands fell 4.2%. Placer.ai data shows why brand execution – not just segment positioning – separated the full-service dining winners.
Lila Margalit
Jul 31, 2026
4 minutes
Article
Why RBI Weathered Q2 2026 Better Than Most QSR Chains
Foot traffic data shows how Burger King's turnaround, Firehouse Subs' growth, and Popeyes' June rebound helped RBI outperform QSR chains in Q2 2026.
Lila Margalit
Jul 30, 2026
3 minutes
Article
Yum! Brands Stayed Ahead as Its Growth Engine Cooled in Q2 2026
Placer.ai data shows Yum! Brands outpaced the QSR category in Q2 2026, as Pizza Hut led per-location growth and Taco Bell lapped a strong 2025.
Lila Margalit
Jul 29, 2026
4 minutes
Article
Frozen Yogurt's Comeback Is More Than Nostalgia
Frozen yogurt is making a comeback, with visitation trends suggesting the category is benefiting from viral momentum and changing consumer habits.
Elizabeth Lafontaine
Jul 28, 2026
1 minute
Article
Sweetgreen Rebounds & CAVA Keeps Climbing
Q2 2026 visitation trends suggest that CAVA continues to sustain exceptional growth while sweetgreen's turnaround efforts are beginning to gain traction.
Shira Petrack
Jul 27, 2026
2 minutes
Reports
INSIDER
Report
How Malls Can Win in 2026
Dive into the latest traffic data to see how indoor malls, open-air centers, and outlets are performing this year – and the factors shaping success across formats.
Placer Research
April 2, 2026
INSIDER
Report
2026 CRE Outlook
Read the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
March 19, 2026
INSIDER
Report
5 Grocery Growth Drivers in 2026
How Expanded Supply, Trip Frequency, and Shopping Missions Are Reshaping Food Retail and Creating Multiple Paths to Growth
February 19, 2026
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