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Articles

Article
Starbucks Outdoes Bearista With Unicorn LaunchStarbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes

Article
Macy’s and Kohl’s Find Different Paths to Traffic Recovery in Q2 2026Both Macy's and Kohl's saw traffic improve in Q2 2026. Placer.ai data shows how their different store footprints shape each turnaround.
Ephraim Fruchter
Aug 20, 2026
4 minutes

Article
The Back-to-School Double Whammy: How Tax Holiday Timing Supercharged Retail VisitsPlacer.ai data: Retail visits rose up to 12.9% in states where the Aug. 7–9 tax holiday fell right before school started. See the data.
Lila Margalit
Aug 19, 2026
2 minutes

Article
Ross Leads in Q2 2026 as Off-Price Growth Concentrates at the Value EndPlacer.ai visit data shows off-price outpacing traditional apparel in H1 2026, with growth concentrating at the value end of the segment.
Ephraim Fruchter
Aug 17, 2026
3 minutes

Article
What Q2 2026 Visit Trends Reveal About Superstores and Wholesale ClubsPlacer.ai data shows Q2 2026 visit growth at Walmart, Target, Costco, Sam's Club & BJ's – and what's driving each chain.
Lila Margalit
Aug 14, 2026
3 minutes
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Reports
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4 Opportunities the World Cup Will Unlock for Retail, Dining, and StadiumsAI-powered location insights from major events reveal how the 2026 World Cup will shape audiences and consumer behavior nationwide.
April 16, 2026
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INSIDER
Report
How Malls Can Win in 2026Dive into the latest traffic data to see how indoor malls, open-air centers, and outlets are performing this year – and the factors shaping success across formats.
Placer Research
April 2, 2026

INSIDER
Report
2026 CRE OutlookRead the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
March 19, 2026
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