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Articles
Article
Value, Bifurcation, and Self-Gifting During the 2025 Holiday Season
Holiday 2025 saw broad retail and dining traffic gains amid economic pressure, with bifurcated spending favoring value, select luxury, and self-gifting categories.
Shira Petrack
Dec 30, 2025
4 minutes
Article
Dutch Bros Sets Its Sights on the Breakfast Rush
Dutch Bros is eyeing the morning daypart to boost same-store visits. See how the coffee chain's focus on food and protein coffee aims to capture new growth.
Ezra Carmel
Dec 29, 2025
3 minutes
Article
Super Saturday Data Reflects More Selective Holiday Shopper
Super Saturday 2025 drove major in-store traffic, but year-over-year softness in traditional gifting categories revealed a clear shift toward value, deal-seeking, and “treasure hunt” retail experiences.
Shira Petrack
Dec 26, 2025
4 minutes
Article
RE(I)KEA: Setting Their Own Promotional Calendar
REI and IKEA take different approaches to Black Friday. See how mission- and event-driven promotions impact foot traffic to the retailers throughout the year.
Ezra Carmel
Dec 24, 2025
3 minutes
Article
Bifurcation in Apparel: Thrift and Luxury Ahead of the Holidays
Explore how thrift stores and luxury apparel brands are faring in 2025’s holiday season.
Ezra Carmel
Dec 23, 2025
4 minutes
Article
Sacramento’s Quiet Rise
picture of sacramento
Lila Margalit
Dec 22, 2025
2 minutes
Reports
INSIDER
Q4 2023 Quarterly Index
Find out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes
INSIDER
10 Top Brands to Watch in 2024
This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
February 8, 2024
INSIDER
The Retail Opportunity of Stadiums
Dive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
January 11, 2024
7 minutes
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