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Articles
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
Dec 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic data reveals three trends that will shape holiday performance – from regional value sensitivity to category-level shifts and the growing role of convenient, low-ticket indulgences.
Shira Petrack
Dec 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?
Explore how last year’s holiday dining trends – led by fine dining and key seasonal boosts – may shape which restaurant categories win the 2025 season.
Bracha Arnold & Lila Margalit
Dec 4, 2025
4 minutes
Article
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Thanksgiving boosted theater traffic in 2025, but not to 2024’s record heights. Franchise releases continue to drive multi-week visitation spikes across the industry.
Shira Petrack
Dec 3, 2025
3 minutes
Article
Darden Heads Into Holiday Season With Strong Visit Trends
Darden enters the holidays with strong visit growth driven by Olive Garden, LongHorn, and key upscale concepts.
Bracha Arnold
Dec 2, 2025
3 minutes
Article
How Did Grocery Stores Perform This Turkey Wednesday?
Discover how grocery stores performed on Turkey Wednesday 2025, with visit spikes, early value-chain gains, and shifting shopper behaviors throughout Thanksgiving week.
Lila Margalit
Dec 1, 2025
4 Minutes
Reports
INSIDER
Brewing Success: Winning Strategies for Coffee Chains
Dive into the data to explore foot traffic trends in the coffee space – and uncover factors driving visits to Starbucks, Dunkin’, and other leading chains.
June 20, 2024
INSIDER
Unlocking Potential in Underserved Grocery Markets
Dive into the location analytics to uncover potential growth markets in regions with limited grocery store availability.
June 6, 2024
6 minutes
INSIDER
Migration Hotspots in a Cool 2024 Market
Discover which metro areas are still attracting new residents – and what’s drawing people to emerging hotspots.
May 23, 2024
5 minutes
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