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Articles

Article
Who Attends the Super Bowl?Our latest white paper uses location analytics to uncover the demographic characteristics of sports events attendees - read on for a taste here.
Ezra Carmel
Feb 9, 2023
3 minutes

Placer.ai Office Index: January 2023 Recap
How did office visits look in January 2023? Will work continue its hybrid model? We explore the state of the office here.
Lila Margalit
Feb 8, 2023
4 minutes

Focusing On Fitness: Q4 and January Recap
We take a closer look at the fitness segment's performance over January and dive into metrics for major players like Planet Fitness amd Crunch Fitness.
Bracha Arnold
Feb 7, 2023
4 minutes

Placer.ai Mall Index: January 2023 – Returning Mall Normalcy?
We take a closer look at how mall visits kicked off in early 2023 and what lies ahead for the segment.
Ethan Chernofsky
Feb 6, 2023
3 minutes

Location Intelligence Insights Into Concert Attendance
We examine the visitor profiles for different concertgoers based on event attended - read on to learn about how audience demographic changes by concert.
Ezra Carmel & Samuel Roche
Feb 3, 2023
3 minutes

Winning Dining Strategies for 2023
Our latest white paper looks at how dining chains are keeping up with the competition. Read on for a taste of our findings about Wingstop and First Watch here.
Lila Margalit
Feb 2, 2023
4 minutes
Reports

INSIDER
Report
10 Top Brands to Watch in 2025Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
January 16, 2025
14 minutes

INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
January 9, 2025
9 minutes

INSIDER
Report
The Local Economic Impact of Major Sports Events: Insights from the Copa América in Atlanta, GADive into the location intelligence analysis of the Copa América Games in Atlanta, GA, to find out how major sporting events impact local economies in general and the hospitality segment in particular.
January 2, 2025
6 minutes
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