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Articles

Article
Who Attends the Super Bowl?Our latest white paper uses location analytics to uncover the demographic characteristics of sports events attendees - read on for a taste here.
Ezra Carmel
Feb 9, 2023
3 minutes

Placer.ai Office Index: January 2023 Recap
How did office visits look in January 2023? Will work continue its hybrid model? We explore the state of the office here.
Lila Margalit
Feb 8, 2023
4 minutes

Focusing On Fitness: Q4 and January Recap
We take a closer look at the fitness segment's performance over January and dive into metrics for major players like Planet Fitness amd Crunch Fitness.
Bracha Arnold
Feb 7, 2023
4 minutes

Placer.ai Mall Index: January 2023 – Returning Mall Normalcy?
We take a closer look at how mall visits kicked off in early 2023 and what lies ahead for the segment.
Ethan Chernofsky
Feb 6, 2023
3 minutes

Location Intelligence Insights Into Concert Attendance
We examine the visitor profiles for different concertgoers based on event attended - read on to learn about how audience demographic changes by concert.
Ezra Carmel & Samuel Roche
Feb 3, 2023
3 minutes

Winning Dining Strategies for 2023
Our latest white paper looks at how dining chains are keeping up with the competition. Read on for a taste of our findings about Wingstop and First Watch here.
Lila Margalit
Feb 2, 2023
4 minutes
Reports

INSIDER
Report
The Current Pace of the Fitness SpaceDive into the data to explore recent visitation patterns and consumer trends in the fitness space - and uncover potential keys to success, rooted in location intelligence.
May 5, 2025
8 minutes

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Report
Domestic Migration in 2025: The Great SlowdownDive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
April 25, 2025
6 minutes

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Report
3 Consumer Trends to Watch in 2025Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes
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