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Articles
Article
America’s Busiest National Parks Draw from Far and Wide – Each in Its Own WayTop national parks, summer 2026: the Smokies drew Eastern visitors, Yellowstone long trips, and Yosemite high-income Californians.
Ephraim Fruchter
Oct 9, 2026
4 minutes
Article
What’s Ahead for Holiday Shopping in 2026Big-ticket holiday shopping is starting earlier, while bookstores, off-price, and crafts led summer 2026 visit growth.
R.J. Hottovy & Elizabeth Lafontaine
Oct 8, 2026
3 minutes
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Article
Placer.ai September 2026 Mall Index: Labor Day Boosts VisitsMall visits rose YoY across all formats in September 2026: open-air up 5.6%, indoor 5.5%, outlets 4.1%, with a Labor Day calendar boost.
Lila Margalit
Oct 6, 2026
2 minutes
Article
Wait… It’s National What Day?National Cheeseburger Day: Five Guys' BOGO lifted visits 64.1% for its busiest day in a year. Chick-fil-A and Tropical Smoothie also won.
Lila Margalit
Oct 5, 2026
2 minutes
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Article
C-Stores Serve Up Growth Amid Pain at the PumpC-store visits in 2026: chains with the biggest lunch shares, like Buc-ee's and Wawa, grew YoY as high gas prices weighed on fuel trips.
Lila Margalit
Oct 1, 2026
3 minutes
Article
H-E-B Outpaces a Resilient Grocery CategoryH-E-B visits rose 6.0% YoY in Jan-Aug 2026 vs. 0.9% for grocery, fueled by new stores, longer trips, and more frequent shoppers.
Ephraim Fruchter and Lila Margalit
Sep 30, 2026
2 minutes
Reports
INSIDER
Report
6 Trends Still Defining Post- Pandemic Consumer BehaviorDive into the data five years post-COVID to uncover six fundamental shifts in consumer behavior since the pandemic.
Placer Research
July 17, 2025
10 minutes
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INSIDER
Report
Out-Of-Home Dining in 2025: Performance & Consumer Trends Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.
June 26, 2025
10 minutes
INSIDER
Report
Crafting Targeted Promotions in 2025: A Regional PerspectiveDive into the data to see how consumer response to major promotional events – from Black Friday and the back-to-school shopping rush to brand-crafted LTOs – varies by market.
June 19, 2025
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