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Articles

Article
Who Attends the Super Bowl?Our latest white paper uses location analytics to uncover the demographic characteristics of sports events attendees - read on for a taste here.
Ezra Carmel
Feb 9, 2023
3 minutes

Placer.ai Office Index: January 2023 Recap
How did office visits look in January 2023? Will work continue its hybrid model? We explore the state of the office here.
Lila Margalit
Feb 8, 2023
4 minutes

Focusing On Fitness: Q4 and January Recap
We take a closer look at the fitness segment's performance over January and dive into metrics for major players like Planet Fitness amd Crunch Fitness.
Bracha Arnold
Feb 7, 2023
4 minutes

Placer.ai Mall Index: January 2023 – Returning Mall Normalcy?
We take a closer look at how mall visits kicked off in early 2023 and what lies ahead for the segment.
Ethan Chernofsky
Feb 6, 2023
3 minutes

Location Intelligence Insights Into Concert Attendance
We examine the visitor profiles for different concertgoers based on event attended - read on to learn about how audience demographic changes by concert.
Ezra Carmel & Samuel Roche
Feb 3, 2023
3 minutes

Winning Dining Strategies for 2023
Our latest white paper looks at how dining chains are keeping up with the competition. Read on for a taste of our findings about Wingstop and First Watch here.
Lila Margalit
Feb 2, 2023
4 minutes
Reports

INSIDER
Report
LA vs SF: Divergent Office Recovery PathsSee the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes

INSIDER
Report
6 Trends Still Defining Post- Pandemic Consumer BehaviorDive into the data five years post-COVID to uncover six fundamental shifts in consumer behavior since the pandemic.
Placer Research
July 17, 2025
10 minutes
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INSIDER
Report
Out-Of-Home Dining in 2025: Performance & Consumer Trends Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.
June 26, 2025
10 minutes
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