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Articles
Article
Starbucks Outdoes Bearista With Unicorn Launch
Starbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes
Article
Macy’s and Kohl’s Find Different Paths to Traffic Recovery in Q2 2026
Both Macy's and Kohl's saw traffic improve in Q2 2026. Placer.ai data shows how their different store footprints shape each turnaround.
Ephraim Fruchter
Aug 20, 2026
4 minutes
Article
The Back-to-School Double Whammy: How Tax Holiday Timing Supercharged Retail Visits
Placer.ai data: Retail visits rose up to 12.9% in states where the Aug. 7–9 tax holiday fell right before school started. See the data.
Lila Margalit
Aug 19, 2026
2 minutes
Article
Ross Leads in Q2 2026 as Off-Price Growth Concentrates at the Value End
Placer.ai visit data shows off-price outpacing traditional apparel in H1 2026, with growth concentrating at the value end of the segment.
Ephraim Fruchter
Aug 17, 2026
3 minutes
Article
What Q2 2026 Visit Trends Reveal About Superstores and Wholesale Clubs
Placer.ai data shows Q2 2026 visit growth at Walmart, Target, Costco, Sam's Club & BJ's – and what's driving each chain.
Lila Margalit
Aug 14, 2026
3 minutes
Reports
INSIDER
Report
The Current Pace of the Fitness Space
Dive into the data to explore recent visitation patterns and consumer trends in the fitness space - and uncover potential keys to success, rooted in location intelligence.
May 5, 2025
8 minutes
INSIDER
Report
Domestic Migration in 2025: The Great Slowdown
Dive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
April 25, 2025
6 minutes
INSIDER
Report
3 Consumer Trends to Watch in 2025
Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes
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