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Articles
Retailers Positioned to Benefit from Back to School 2022 
We dove into the data to find out which brands are particularly well positioned to benefit from this year’s Back-to-School season. 
Ethan Chernofsky
Jul 20, 2022
3 minutes
Prime Day 2022 Recap 
We dove into visit data for Prime Day 2022 to understand the offline impact of this year's online retail holiday.
Ethan Chernofsky
Jul 18, 2022
4 minutes
Office Recovery Continues Despite Fuel Hikes
We took a look at office foot traffic trends since the start of the pandemic to see what visit patterns can tell us about the workplace recovery. 
Bracha Arnold
Jul 11, 2022
4 minutes
June 2022 Challenges and Context
June was a difficult month for brick-and-mortar retail. We took a look at the data to see how current trends may affect back-to-school shopping.
Ethan Chernofsky
Jul 7, 2022
3 minutes
For Barnes & Noble, Rightsizing Means Resizing
Barnes & Noble has found foot traffic success by resizing some of its stores - we dive into what is working for the chain here.
Bracha Arnold
Jul 6, 2022
3 minutes
Reports
INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands
Gen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
INSIDER
Report
5 Markets to Watch in 2027
Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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