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Articles
Popeyes, KFC, and Taco Bell Prove Diverse Menus Matter 
We dove into foot traffic trends for Popeyes, KFC, and Taco Bell to see how a single popular item can boost visits.
Shira Petrack
Aug 1, 2022
3 minutes
Offline Fitness Has Returned 
Our latest white paper looks at offline fitness to understand how consumers’ relationships with gyms have evolved since the pandemic.
Shira Petrack
Jul 28, 2022
3 minutes
Manhattan and Brooklyn’s Pandemic Recovery 
Using foot traffic data, we dove into recent retail, tourism, and migration patterns for Manhattan and Brooklyn.
Shira Petrack
Jul 27, 2022
4 minutes
Grocery Update: A Regional Analysis of Inflation and Foot Traffic
We conducted a regional analysis of grocery foot traffic data to see how inflation is impacting the offline grocery space.
R.J. Hottovy
Jul 26, 2022
3 minutes
Placer.ai Spotlight: Kohl’s Comeback Potential
As Back to School ramps up, we dove into Kohl's recent foot traffic to understand its position within the wider department store category.
Ezra Carmel
Jul 25, 2022
4 minutes
Visits to McDonald’s and Chipotle Outpace Category Peers in Q2 2022 
Find out how QSR leaders McDonald's and Chipotle have fared in Q2 2022.
Bracha Arnold and R.J. Hottovy
Jul 21, 2022
4 minutes
Reports
INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands
Gen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
INSIDER
Report
5 Markets to Watch in 2027
Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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