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Articles
Article
Who Attends the Super Bowl?Our latest white paper uses location analytics to uncover the demographic characteristics of sports events attendees - read on for a taste here.
Ezra Carmel
Feb 9, 2023
3 minutes
Placer.ai Office Index: January 2023 Recap
How did office visits look in January 2023? Will work continue its hybrid model? We explore the state of the office here.
Lila Margalit
Feb 8, 2023
4 minutes
Focusing On Fitness: Q4 and January Recap
We take a closer look at the fitness segment's performance over January and dive into metrics for major players like Planet Fitness amd Crunch Fitness.
Bracha Arnold
Feb 7, 2023
4 minutes
Placer.ai Mall Index: January 2023 – Returning Mall Normalcy?
We take a closer look at how mall visits kicked off in early 2023 and what lies ahead for the segment.
Ethan Chernofsky
Feb 6, 2023
3 minutes
Location Intelligence Insights Into Concert Attendance
We examine the visitor profiles for different concertgoers based on event attended - read on to learn about how audience demographic changes by concert.
Ezra Carmel & Samuel Roche
Feb 3, 2023
3 minutes
Winning Dining Strategies for 2023
Our latest white paper looks at how dining chains are keeping up with the competition. Read on for a taste of our findings about Wingstop and First Watch here.
Lila Margalit
Feb 2, 2023
4 minutes
Reports
INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning BrandsGen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes
INSIDER
Report
3 Brands, 3 Retail Media PlaybooksWhat location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
INSIDER
Report
5 Markets to Watch in 2027Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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For more in-depth analyses on a variety of subjects, explore Reports.
For more in-depth analyses on a variety of subjects, explore Reports.
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