Leisure
Browse our data-driven insights on the hospitality and tourism industry. Dive into the latest consumer preferences and real-world visitation trends that are crucial to industry professionals.
Pleasant Pastimes: Pickleball Potential Proves Potent
Today, we dive into pickleball – a sport created in 1965 that combines elements of tennis, ping pong, and badminton – which has been on the rise since well before COVID. Where is the nation’s fastest-growing sport for the fifth consecutive year heading? We dove into the data to find out.
Major League Soccer: Its Die-Hard and Casual Fans
Soccer has been growing in popularity, so we dove into the location intelligence metrics for the stadiums where legacy franchises like the Colorado Rapids and Kansas City Wiz play in order to better understand visitor behavior and MLS’ growing fanbase.
Experiential Chains Heating Up This Summer
Retail entertainment and experiences have never been more popular, and chains like Build-A-Bear Workshop, Chuck E. Cheese, and Buff City Soap engage consumers enjoying more free time. We dove into the location intelligence metrics for these brands to see what is driving their foot traffic.
The NBA Finals: A Location Intelligence Perspective
We take a closer look at foot traffic data at home arenas hosting basketball games in order to reveal the demographic attributes of attendees of the 2023 NBA Finals and gain insights into stadium visitors on game days.
Movie Theaters Storylines for 2023
Demand for out-of-home movies has seen a resurgence post-lockdowns, but how have visitor preferences and behaviors changed? Drawing on the latest location intelligence data, we uncovered the trends that are driving movie theater traffic in 2023.
It’s Showtime! Movie Theaters in the Spotlight
Our most recent white paper analyzes visitation data for three out-of-home entertainment categories – movie theaters, casinos, and “eatertainment” chains – to understand how the wider industry has changed over the past three years. Read on for a taste of our findings.