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Articles
Article
Retail Outlook: A Tale of Two Consumers Heading into Holiday 2025
Explore how affluent and value-conscious consumers are shaping retail trends heading into Holiday 2025. See what location analytics reveal about spending behavior, promotions, and the “two-tier economy.”
R.J. Hottovy & Elizabeth Lafontaine
Oct 21, 2025
4 minutes
Article
McDonald’s and Chipotle Face Headwinds in Q3 2025
McDonald’s and Chipotle navigated dining headwinds in Q3 2025, as growth pressures mounted across the sector.
Bracha Arnold
Oct 20, 2025
3 minutes
Article
Manufacturing Foot Traffic Signals Continued Caution
Manufacturing foot traffic remained below 2024 levels in September 2025, with auto slowdowns worsened by the Novelis fire.
Shira Petrack & Lila Margalit
Oct 17, 2025
1.5 minutes
Article
September 2025 Placer.ai Office Index: A Fall Resurgence
Office visits rose in September 2025, just 26% below 2019, signaling renewed return-to-office momentum nationwide.
Lila Margalit
Oct 16, 2025
4 minutes
Article
Placer.ai September 2025 Mall Index: Summer Slowdown Extends Into Fall
Mall visits dipped in September 2025 after a slow summer, with outlet malls lagging as value shoppers shift to discount and online options.
Maytal Cohen
Oct 15, 2025
4 minutes
Article
Summer Surge for Sturgis as Motorcycles Vroom En Masse
The 2025 Sturgis Motorcycle Rally saw record-breaking visits, affluent attendees, and strong gains for local and national brands.
Caroline Wu
Oct 14, 2025
2 minutes
Reports
INSIDER
Report
6 Trends Still Defining Post- Pandemic Consumer Behavior
Dive into the data five years post-COVID to uncover six fundamental shifts in consumer behavior since the pandemic.
Placer Research
July 17, 2025
10 minutes
INSIDER
Report
‍Out-Of-Home Dining in 2025: Performance & Consumer Trends  
Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.
June 26, 2025
10 minutes
INSIDER
Report
Crafting Targeted Promotions in 2025: A Regional Perspective
Dive into the data to see how consumer response to major promotional events – from Black Friday and the back-to-school shopping rush to brand-crafted LTOs – varies by market.
June 19, 2025
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