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Articles
Article
Placer.ai Office Index: January 2025 Recap 
Discover the state of the office recovery at the start of the new year.
Shira Petrack
Feb 11, 2025
3 minutes
Article
Brick-and-Mortar Stores as Brand Amplifiers: Analyzing the Meta Popup Lab
Find out how shoppers reacted to Meta's recent Popup Lab.
Caroline Wu
Feb 11, 2025
3 minutes
Article
Placer 100 Index, January 2025 Recap – Strong Start to 2025 
Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
Feb 10, 2025
3 minutes
Article
Placer.ai January 2025 Mall Index: Visit Growth Across Formats
Find out how malls performed in January 2025.
Shira Petrack
Feb 7, 2025
3 minutes
Article
The NFL Conference Championships and What They Might Tell Us About the Super Bowl
Dive into the visitation metrics at the Kansas City Chiefs and Philadelphia Eagles championship games in 2023 and 2025 ahead of their Super Bowl face-off.
Ezra Carmel
Feb 6, 2025
4 minutes
Article
Shake Shack & Wingstop’s 2024 Success
Find out how Shake Shack and Wingstop performed throughout 2024 - and what factors led to their success.
Bracha Arnold
Feb 5, 2025
4 minutes
Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
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