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Articles
Article
Big Lots: Back in the Bargain Game
Discover how Big Lots' relaunch leverages deep discounts and treasure-hunting to drive traffic. Explore its strategy for success and impact on Variety Wholesalers' portfolio.
Lila Margalit
Jun 26, 2025
3 minutes
Article
Do Exclusive Offers and Product Scarcity Still Move the Needle for Retail?
Discover how viral product drops and collaborations impact retail foot traffic. Explore 2025 trends from Trader Joe's Mini Totes to Target's Kate Spade collection.
Elizabeth Lafontaine
Jun 25, 2025
3 minutes
Article
Target's Back to School Comeback Window 
Discover how Target plans a back-to-school comeback. Explore visit trends, seasonal loyalty, and strategies to engage diverse shoppers for renewed growth.
Shira Petrack
Jun 24, 2025
3 minutes
Article
Stanford Stadium: The Coldplay Effect
Discover how Coldplay's landmark concert transformed Stanford Stadium, driving massive visits and revealing live music's commercial power
Caroline Wu
Jun 23, 2025
3 minutes
Article
What Lies Behind Nike's Return to a Multi-Channel Strategy?
See how Nike's shift towards a more multi-channel distribution approach has impacted the chain's visitation patterns.
Shira Petrack
Jun 19, 2025
2.5 minutes
Article
Capturing Diners With Creative Offers: LTO Home Runs in 2025
Discover how restaurant LTOs drive traffic. Explore Chipotle's hockey BOGO, IHOP's charity pancakes, and Jack in the Box's T-Pain collab boosting visits.
Lila Margalit
Jun 18, 2025
3 minutes
Reports
INSIDER
Report
What High-Growth Brands Know About Picking the Right Location
Explore key signals guiding data-driven site selection from brands actively expanding their brick-and-mortar footprints.
May 21, 2026
INSIDER
Report
Physical Retail in 2026: How the Giants Are Winning
Read the report to find out how Walmart, Target, Costco Wholesale, and Dollar General are performing in 2026 – and what their trajectories reveal about broader retail trends.
May 11, 2026
INSIDER
4 Opportunities the World Cup Will Unlock for Retail, Dining, and Stadiums
AI-powered location insights from major events reveal how the 2026 World Cup will shape audiences and consumer behavior nationwide. 
April 16, 2026
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