In the world of offline retail, there is simply no matching the juggernaut that is Walmart. And looking at the in-store performance of Walmart Supercenters from November 2019 through January 2020 was, yet again, impressive. All the more so considering the shorter holiday season.
Walmart’s Big Q4
Monthly visits in November, December and January were all significantly higher than visits in the same months during the two years prior. In fact, overall visit growth for the period was 3.0% in 2019/20, compared to the same three month period in 2018/19.
Compared to the baseline for the period from January 2017 through January 2020, visits in November and December 2019 were 8.9% and 22.0% above the baseline respectively, with January 2020 visits coming in 6.0% below. This was a significant upgrade over the previous year when visits were 4.3% and 21.3% above for November and December 2018, and 10.1% below in January 2019.
Sam’s Club Visits on the Rise
While the growth shows Walmart’s ongoing brand appeal, the Supercenter is not the only component of Walmart’s offline empire. Sam’s Club, one of the pieces of the Walmart empire hasn’t seen the same consistent success, did see growth in Q3. And Q4 may come in even stronger.
Apart from a minor decrease in year-over-year traffic in December 2019, November 2019 and January 2020 had strong year-over-year growth for in-store visits. Looking at the period from January 2017 through January 2020, November 2019 saw visits that were 8.8% above the baseline, besting 2018’s mark of 0.4% below. This continued into the new year when January 2020 visits were 4.8% below the baseline for the period, better than the previous year’s 9.5% below.
The addition of an increasingly effective Sam’s Club alongside the existing and seemingly endless strength of Walmart Supercenters could give the brand a significant boost at the start of the new year.
How will the king’s offline visits perform? Visit Placer.ai to find out.