Data reflects year-over-year weekly comparisons (e.g. foot traffic of week 25 in 2020, which starts on Monday 15/6/2020, will be compared to week 25 in 2019, which starts on Monday, 17/6/2019).
The data is an aggregation of more than 600 leading chains in the US split into categories.
If you’re interested in using The Square or additional data for press or research purposes, please contact press@placer.ai.