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Articles

Article
How Much Does Price Really Matter to Today’s Dining Consumer?Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.
Shira Petrack
Dec 17, 2025
3 minutes

Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping MarathonCitadel Outlets' 27-hour Black Friday marathon drew dedicated, value-driven shoppers, generating a major Thanksgiving traffic surge and expanding the mall’s trade area through festive experiences and early store openings.
Caroline Wu
Dec 16, 2025
2 minutes

Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good DealsBath & Body Works' Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
Dec 15, 2025
2 minutes

Article
Starbucks and Dunkin’s LTOs Boost TrafficStarbucks and Dunkin’ see strong 2025 holiday traffic boosts, driven by seasonal menus, LTO launches, and renewed consumer engagement across both brands.
Shira Petrack
Dec 12, 2025
2 minutes
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Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes

Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion RaceExplore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes
Reports

INSIDER
Report
Office Attendance Drivers in 2026: The New Rules of Showing UpDive into the data to learn how convenience-driven behaviors are impacting the office recovery – and how stakeholders from employers to office owners and local retailers can best adapt.
February 5, 2026

INSIDER
Report
Five Ways Retailers Can Leverage AI Without Losing What WorksRead the report to learn how AI is changing store roles, operations, marketing, and fleet strategy – and how to apply it without undermining what already works.
January 29, 2026

INSIDER
Report
10 Top Brands to Watch in 2026Meet the ten retail and dining powerhouses, including H-E-B, Walmart, and Dave’s Hot Chicken, redefining success and winning consumer loyalty in 2026.
January 12, 2026
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