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Articles
Article
How Did the "Yes, JCPenney" Campaign Impact In-Store Traffic? 
Discover how JCPenney's 'Yes, JCPenney' campaign drives a comeback. Explore visit growth, market success, and resonance with single shoppers in 2025.
Shira Petrack
Jun 17, 2025
3 minutes
Article
Luxury Apparel’s Recent Strength
Discover how luxury apparel navigates 2025's challenges. Explore visit growth driven by affluent suburban consumers and the impact of tariff concerns.
Bracha Arnold
Jun 16, 2025
2 minutes
Article
What's In Store For Back to School 2025? 
Discover 2025 retail trends: overall traffic up, with regional disparities. Explore back-to-school categories set for growth and shifting consumer priorities.
Shira Petrack
Jun 13, 2025
3 minutes
Article
Local Eats on the Rise
Discover how local favorite dining chains like Pura Vida and Mendocino Farms thrive, leveraging unique strategies for growth amidst market challenges.
Bracha Arnold
Jun 12, 2025
4 minutes
Article
Living Inside America’s Oldest Enclosed Mall: Arcade Providence and the Promise of Mixed-Use
Discover how Arcade Providence's mixed-use transformation boosted its audience. Explore shifts to affluent, suburban visitors and expanded trade areas in this historic retail hub.
Caroline Wu
Jun 11, 2025
3 minutes
Article
Placer.ai May 2025 Office Index 
Discover how US office recovery plateaued in May 2025. Explore visit trends, regional disparities, and the persistent impact of hybrid work models.
Shira Petrack
Jun 10, 2025
Reports
INSIDER
Retail Trends to Watch in 2025
Which retail trends are poised to dominate in 2025? We take a look at the location intelligence to uncover shifts poised to shape the retail landscape in the coming year.
Ethan Chernofsky, R.J. Hottovy, Caroline Wu, Elizabeth Lafontaine
November 18, 2024
12 minutes
INSIDER
Specialty and Value Chains Transform Grocery in 2024
Specialty and value grocery chains have emerged as top performers in Q3 2024. What insights can location analytics provide about this trend? We dove into the data to find out.
November 7, 2024
8 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
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