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Articles
Article
Burger King Powers Up With Dragon Ball Super Menu 
Burger King visits rose 20.1% YoY the week its Dragon Ball Super menu launched, topping the lift from last December's SpongeBob collab.
Lila Margalit
Sep 29, 2026
2 minutes
Article
Barnes & Noble's Big Comeback
Barnes & Noble visits are 33.6% above 2019 levels vs. 16.5% for other bookstores, driven by new stores, same-store growth, and longer stays.
Ephraim Fruchter
Sep 28, 2026
3 minutes
Article
Movie Theaters Are Having a Blockbuster Year
Movie theater visits to AMC, Cinemark, and Regal rose 11.7%-17.5% YoY in Jan–Aug 2026, with Spider-Man driving a 305.5% traffic spike.
Lila Margalit
Sep 24, 2026
3 minutes
Article
Lidl’s Slow Build is Outpacing Value Grocery Where it Competes
Lidl's visits grew YoY nearly every month from January to August 2026, outpacing value grocery across its nine East Coast states.
Ephraim Fruchter
Sep 23, 2026
2 minutes
Article
7 Brew and Scooter’s: Two Ways to Win at Drive-Thru Coffee
7 Brew visits rose 41.6% YoY in Jan-Aug 2026 vs. 6.1% for Scooter's. Scooter's wins mornings; 7 Brew leads afternoons and evenings.
Lila Margalit
Sep 22, 2026
3 minutes
Article
Placer Top 5: Top Cities for Book Lovers
Atlanta bookstore visits rose 17.4% in Jan–Aug 2026, leading Philadelphia, Houston, Phoenix, and Chicago in the U.S. bookstore revival.
Lila Margalit
Sep 21, 2026
3 minutes
Reports
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office Comeback
Dive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
February 27, 2025
INSIDER
Report
3 Strategies for Full-Service Success in 2025
Dive into the data to uncover strategies helping full-service restaurant chains succeed in what remains a challenging environment.
February 20, 2025
INSIDER
Report
How Stadiums and Arenas Engage Fans
Dive into the data to explore how sports venues drive fan engagement with superstar athletes, winning teams, and audience-centric initiatives.
February 3, 2025
8 minutes
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