Shopping Center & Mall Foot Traffic Analytics

Get foot traffic data for any shopping mall. Placer.ai gives you insights into a center’s visitation, trade area, cross-shopping, ranking and more.

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A Complete Suite of Footfall Insights for Any Mall or Shopping Center

How to Analyze Mall & Shopping Center Foot Traffic

How do you increase the value of your shopping center? By attracting your ideal tenants. See how Vestar used Placer.ai to create winning pitches for its center.

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What Our Clients Are Saying Testimonials

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers
Mike Mas
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness
Christie Routhier
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment
Gene Lee
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners
Steve Dawkins
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar
Jeff Axtell
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management
Christopher Ressa, CLS
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill
Sandy Sigal
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty
Lukas Huberman
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk
Marq Lipton
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Measure Visitation Impact Across All of Your Business Functions

Leasing

  • Optimizing tenant mix to increase shopping center appeal
  • Land key tenants with insight-led pitches
  • Understand current tenant health vs local competition

Marketing

  • Build data driven marketing strategies across channels
  • Understand, track, and grow your target audience
  • Find untapped audiences

Acquisition

  • Find potential properties by analyzing your industry and competitors
  • Conduct due diligence by benchmarking target property dominance vs competition
  • Discover key metrics into anchor tenants

Management

  • Analyze the statistics & market share of any shopping center or retailer
  • Identify new competitors and emerging industry trends
  • Drive market expansion and M&A strategies

How We Analyze Shopping Center Foot Traffic Data With Placer.ai

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We dive into four digitally native brands and take a closer look at their expansion into brick-and-mortar. 

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Turkey Wednesday 2022

We dove into foot traffic data to see how 2022’s Turkey Wednesday - the pre-Thanksgiving grocery rush - stacked up to last years'.

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