Shopping Center & Mall Foot Traffic Analytics
Get foot traffic data for any shopping mall. Placer.ai gives you insights into a center’s visitation, trade area, cross-shopping, ranking and more.
Loved and Trusted By
More Customers
A Complete Suite of Footfall Insights for Any Mall or Shopping Center
01
Understand Property & Retailer Performance
Understand Property & Retailer Performance
Learn More Analyze visit trends within a center to qualify an acquisition or understand the impact of changes in your own center
02
Optimize Tenant Mix
Optimize Tenant Mix
Learn More Break down performance to understand which tenants work best together
03
Stay Ahead of Competition
Stay Ahead of Competition
Learn More Compare foot traffic, market share, audiences, and other key metrics to identify emerging trends
04
See Your True Audience
See Your True Audience
Learn More Go beyond a simple radius with True Trade Areas that show the exact audiences for your center or your competitors
05
Understand Visitation Patterns
Understand Visitation Patterns
Learn More Analyze when visitors visit to maximize asset management and center performance
How to Analyze Mall & Shopping Center Foot Traffic
How do you increase the value of your shopping center? By attracting your ideal tenants. See how Vestar used Placer.ai to create winning pitches for its center.
What Our Clients Are Saying Testimonials
Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers 
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness 
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment 
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners 
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar 
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management 
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill 
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty 
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk 
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Measure Visitation Impact Across All of Your Business Functions
Leasing
- Optimizing tenant mix to increase shopping center appeal
- Land key tenants with insight-led pitches
- Understand current tenant health vs local competition
Marketing
- Build data driven marketing strategies across channels
- Understand, track, and grow your target audience
- Find untapped audiences
Acquisition
- Find potential properties by analyzing your industry and competitors
- Conduct due diligence by benchmarking target property dominance vs competition
- Discover key metrics into anchor tenants
Management
- Analyze the statistics & market share of any shopping center or retailer
- Identify new competitors and emerging industry trends
- Drive market expansion and M&A strategies
How We Analyze Shopping Center Foot Traffic Data With Placer.ai
Early data from Black Friday 2021 reveals that the day continues to drive traffic surges without hitting the peaks set in years past.
- November 30, 2021
How did Turkey Wednesday – the day before Thanksgiving – play out in 2021, and which other sectors benefited?
- November 29, 2021
Below are key insights from Placer Discover 2021, covering everything from CRE trends, effective data usage, and the future of retail.
- November 24, 2021
We dove into nationwide, regional, and brand-level grocery visit data to understand what changed and what returned to pre-pandemic patterns.
- November 22, 2021
