Brand Tracker allows you to compare year-over-year foot traffic changes for hundreds of brands across industries. Whether on a state or national level, use Placer.ai Brand Tracker to quickly discover new foot traffic trends while taking into account COVID-19 statistics.
How to Use Brand Tracker To view foot traffic trends, select the desired brand, and then filter by relevant geographical location and timeframe. Add COVID-19 statistics by switching on the “COVID-19” button on the righthand corner.
Data The data presented shows year-over-year changes in daily visits. For example, the number of visits on Monday of week 17 in 2021 is compared to the number of visits on Monday of week 17 in 2020. Special occasions, like holidays, are compared to their dates in the previous year, regardless of the weekday they fell on.
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Sunsetting the free Covid Brand Tracker
We hope you benefited from Placer's Brand Tracker, which we offered free of charge during the pandemic to help businesses navigate through it. From February 15, the Brand Tracker will only be available on the full version of the platform. If you aren't familiar with it, we'd love to set up a demo for you.