Foot-Traffic Insights for The Hospitality Industry

Attract high value customers, learn from your competitors, and make the best strategic decisions with Placer.ai’s foot traffic insights.

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A Complete Suite of Footfall Insights

How to Measure the Impact of Marketing Activities

How do you get better results from your venue’s marketing activities? By attracting the ideal visitors. See how to target high-value segments and measure impact with Placer.ai.

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What Our Clients Are Saying Testimonials

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers
Mike Mas
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness
Christie Routhier
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment
Gene Lee
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners
Steve Dawkins
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar
Jeff Axtell
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management
Christopher Ressa, CLS
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill
Sandy Sigal
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty
Lukas Huberman
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk
Marq Lipton
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Measure Visitation Impact Across All of Your Business Functions

Marketing

  • Build data driven marketing strategies across channels
  • Understand, track, and grow your target audience
  • Find untapped audiences

Real Estate

  • Identify and qualify potential sites
  • Conduct due diligence by benchmarking target property dominance vs comparables
  • Understand cross shopping, void analysis, and cannibalization

Management

  • Generate the insights you need to make strategic decisions
  • Drive market expansion, partnerships, and M&A strategies
  • Understand trends, competitors’ strategy, and emerging players

How We Analyze Hospitality Foot Traffic With Placer.ai

Tourism in Miami Heating Up

Miami’s tourism sector has been on an upswing for the past few years. We took a look at recent foot traffic to better understand the city’s tourism surge.

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Citi Trends on the Rise

Citi Trends is a rising star in the off-price sector. We look at the foot traffic data to see how the chain stacks up against other top off-price retailers.

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Starbucks’ New Makeover

We dive into Starbucks visit data to see how the coffee chain is doing, and what lies behind its newly unveiled expansion plans.

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