Foot-Traffic Insights for The Hospitality Industry
Attract high value customers, learn from your competitors, and make the best strategic decisions with Placer.ai’s foot traffic insights.
Loved and Trusted By
More Customers
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A Complete Suite of Footfall Insights
01
Measure Any Event’s Impact
Measure Any Event’s Impact
Learn More Measure the value of events and understand their impact on overall performance
02
Understand Competitors’ Performances
Understand Competitors’ Performances
Learn More Gain visibility into competing venues to identify winning features and benchmark against competition
03
Optimize Your Marketing Campaigns
Optimize Your Marketing Campaigns
Learn More See which activities and locations are frequented before and after visits.
04
Know Your True Audience
Know Your True Audience
Learn More Uncover unique customer insights, and see where your guests are going to and coming from
How to Measure the Impact of Marketing Activities
How do you get better results from your venue’s marketing activities? By attracting the ideal visitors. See how to target high-value segments and measure impact with Placer.ai.
What Our Clients Are Saying Testimonials
Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers 
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness 
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment 
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners 
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar 
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management 
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill 
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty 
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk 
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Measure Visitation Impact Across All of Your Business Functions
Marketing
- Build data driven marketing strategies across channels
- Understand, track, and grow your target audience
- Find untapped audiences
Real Estate
- Identify and qualify potential sites
- Conduct due diligence by benchmarking target property dominance vs comparables
- Understand cross shopping, void analysis, and cannibalization
Management
- Generate the insights you need to make strategic decisions
- Drive market expansion, partnerships, and M&A strategies
- Understand trends, competitors’ strategy, and emerging players
How We Analyze Hospitality Foot Traffic With Placer.ai
We dove into Warby Parker and First Watch's foot traffic data to find out how their brick and mortar expansions are affecting visit patterns.
- October 21, 2021
We dove into our Q3 Quarterly Index Reports to understand how the grocery and superstore spaces performed this summer.
- October 20, 2021
In this Placer Bytes, we dove into Target’s offline Deal Days performance, self-storage’s visit gains, and physical therapy's summer surge.
- October 19, 2021
With the retail recovery well on its way, we dove back into home improvement and home goods leader to see whether they were remaining strong.
- October 18, 2021
To understand how current dining trends were affecting the QSR sector, we dove into visits to Chipotle and Yum! Brands’s portfolio.
- October 14, 2021
In this Placer Bytes, we dive into two classic brands – Dutch Bros. Coffee and Crocs – that have been experiencing a major pandemic boost.
- October 12, 2021
