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Recovery & Growth

Identify opportunities & measure success with foot traffic insights for government & economic development leaders.

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How Local Leaders Are Using Placer.ai

Learn More Learn how residents and employees are moving into and out of your area. See how migration affects your local economy by exploring demographic changes

Learn More Know which retailers will best serve your residents, employees, and visitors – reveal consumer preferences, analyze leakage, and perform void analyses

Learn More Quantify COVID’s impacts to retail, tourism, and workplace foot traffic and identify new strategies to support and measure recovery. Compare year-over-year data to predict impacts on local revenues

Learn More Optimize marketing and measure event success with visitation data, audience traits, demographics, and visitor travel routes. Bring value to sponsors and stakeholders

Learn More See from where residents, employees and visitors are traveling. Discover supply and demand, demographics, and spending preferences

How to Drive Economic Development Strategy

Foot traffic data can be a powerful driver of economic growth. Learn how to use Placer.ai to uncover local consumer behaviors to attract best-fit businesses and enhance local business performance.

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What Local Leaders Are Saying

Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk
Marq Lipton
The City of Bloomington successfully leverages Placer.ai's real-time data to support retail leasing and drive conversations with prospective tenants.
Austin GrammerEconomic Development Coordinator, City of Bloomington, IL
Austin Grammer
Placer.ai reveals the full potential value of our City. The data provides visibility into consumer leakage where we were previously in the dark, and enables us to strategically fill in retail gaps.
Joey GrishamDirector, Anna Economic Development Corporation
Joey Grisham
We are able to look at user profiles to specific public places over the long-term, which helps us diligently craft the different offerings of a venue and cater to our visitors.
Austin GoodAssistant To The City Manager, City of Lone Tree, CO
Austin Good
Placer.ai has provided insightful and reliable data that has allowed us to build a far more complete picture of how the pandemic has impacted Lower Manhattan.
Josh NachowitzSenior Vice President for Economic Development, Alliance for Downtown New York
Josh Nachowitz
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How Placer.ai Supports Your Success​

Marketing

  • Increase revenue by marketing to the right customer base
  • Boost tourism and gain insights into visitor preferences
  • Identify and promote your community’s competitive advantages

Insights

  • Compare your city, district, or neighborhood to another to identify strengths and challenges
  • Measure success of investments, initiatives and policies
  • Inform budgeting by knowing migration trends and revenue predictions

Growth

  • Attract the right mix of retailers to appeal to residents, employees, and visitors
  • Reveal your true potential to attract and retain businesses
  • Communicate insights to stakeholders, board members, and elected officials

Partnership

  • Your Client Success Manager is focused on your goals, and your success
  • Onboarding and Training for your entire team
  • Regular consultation, advice, and guidance to keep you on track
  • Learn best practices used by other civic leaders

How Placer Data Reveals Industry Trends Affecting Every Community​

Fitness Summer Update

The fitness industry’s impressive covid recovery signals that the predictions about “the end of gyms” will not be coming true any time soon.
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Liquor Store Boom Continues

Despite the country's reopening, liquor store foot traffic is still booming – and the current surge may be rooted in pre-pandemic trends.
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Summer 2021 Recap

The summer brought positive signs for retail brands across the country with big box giants, malls, and department stores seeing a boost.
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