Drive Economic
Recovery & Growth
Identify opportunities & measure success with foot traffic insights for government & economic development leaders.
How Local Leaders Are Using Placer.ai
View
Migration Trends
Learn More Learn how residents and employees are moving into and out of your area. See how migration affects your local economy by exploring demographic changes
Attract the
Right Retailer
Learn More Know which retailers will best serve your residents, employees, and visitors – reveal consumer preferences, analyze leakage, and perform void analyses
Measure COVID
Recovery
Learn More Quantify COVID’s impacts to retail, tourism, and workplace foot traffic and identify new strategies to support and measure recovery. Compare year-over-year data to predict impacts on local revenues
Measure Success
of Your Efforts
Learn More Optimize marketing and measure event success with visitation data, audience traits, demographics, and visitor travel routes. Bring value to sponsors and stakeholders
Learn Your
True Trade Area
Learn More See from where residents, employees and visitors are traveling. Discover supply and demand, demographics, and spending preferences
How to Drive Economic Development Strategy
Foot traffic data can be a powerful driver of economic growth. Learn how to use Placer.ai to uncover local consumer behaviors to attract best-fit businesses and enhance local business performance.
What Local Leaders Are Saying
How Placer.ai Supports Your Success
Marketing
- Increase revenue by marketing to the right customer base
- Boost tourism and gain insights into visitor preferences
- Identify and promote your community’s competitive advantages
Insights
- Compare your city, district, or neighborhood to another to identify strengths and challenges
- Measure success of investments, initiatives and policies
- Inform budgeting by knowing migration trends and revenue predictions
Growth
- Attract the right mix of retailers to appeal to residents, employees, and visitors
- Reveal your true potential to attract and retain businesses
- Communicate insights to stakeholders, board members, and elected officials
Partnership
- Your Client Success Manager is focused on your goals, and your success
- Onboarding and Training for your entire team
- Regular consultation, advice, and guidance to keep you on track
- Learn best practices used by other civic leaders
How Placer Data Reveals Industry Trends Affecting Every Community
We look into the foot traffic for Black Friday 2022 to see how this retail holiday can draw consumers to retail outlets in times of economic uncertainty.
- December 1, 2022
We dive into four digitally native brands and take a closer look at their expansion into brick-and-mortar.
- November 30, 2022
We dive into the performance of four major discount chains to see how the upcoming holiday season might affect visits.
- November 29, 2022
We dove into foot traffic data to see how 2022’s Turkey Wednesday - the pre-Thanksgiving grocery rush - stacked up to last years'.
- November 28, 2022
Our latest white paper dives into the data to identify key trends that are likely to shape brick-and-mortar holiday shopping this year.
- November 24, 2022
Ulta has been exceeding all expectations. We dive into its foot traffic to understand what lies behind its widespread appeal.
- November 23, 2022
