We look into the foot traffic for Black Friday 2022 to see how this retail holiday can draw consumers to retail outlets in times of economic uncertainty.
- December 1, 2022
Foot Traffic Insights for CPG & DTC Companies
Make more informed offline decisions with Placer.ai. Understand your audience, reveal offline performance and break down online to offline impact.
A Complete Suite of Footfall Insights for Distributing Your Products
01
Understand Property & Retailer Performance
Understand Property & Retailer Performance
Learn More Get accurate foot traffic counts and dwell time – filter by time, day of week, and customer segments
02
Make Informed Strategic Decisions
Make Informed Strategic Decisions
Learn More Break down demographics and shopping behavior for successful locations to inform category management and channel strategy
03
Understand the Path to Purchase
Understand the Path to Purchase
Learn More Break down the full customer journey to optimize reach and frequency analysis
04
See Your True Audience
See Your True Audience
Learn More Dive into granular analysis to understand the true audience of any location
05
Contextual Performance Tracking
Contextual Performance Tracking
Learn More Understand contextual performance on a state, national level or location level
How to Use Foot Traffic Data in Your Product Strategy
How does a product company gain a deeper understanding of the offline retail world? Get this guide to see how foot traffic data can be an invaluable resource for making sense of the key trends driving sales.
What Our Clients Are Saying
Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers 
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness 
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment 
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners 
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar 
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management 
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill 
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty 
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk 
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Maximize Offline Impact With Location Analytics
Category Management
- Maximize channel strategy
- Optimize selection with objective data
- Improve and inform category management with key retail metrics
- Discover fast-growing chains to establish winning relationships before competitors
Marketing
- Improve and optimize product reach and frequency
- Deliver targeted marketing strategies to convert key audiences
- Data-Driven offline strategies including pop-ups and owned locations
- Unique campaigns to drive impact on a per chain and per-store basis
Strategy
- Understand performance in context by comparing PoS data with traffic counts
- Create a single source of truth to compare product performance in different chains
- Improve operational efficiency by using visit trends to align supply with demand
- Break down the strategies of competitors to innovate and delight customers
How We Analyze Foot Traffic Data for CPG With Placer.ai
We dive into four digitally native brands and take a closer look at their expansion into brick-and-mortar.
- November 30, 2022
We dive into the performance of four major discount chains to see how the upcoming holiday season might affect visits.
- November 29, 2022
We dove into foot traffic data to see how 2022’s Turkey Wednesday - the pre-Thanksgiving grocery rush - stacked up to last years'.
- November 28, 2022
Our latest white paper dives into the data to identify key trends that are likely to shape brick-and-mortar holiday shopping this year.
- November 24, 2022
Ulta has been exceeding all expectations. We dive into its foot traffic to understand what lies behind its widespread appeal.
- November 23, 2022
