Make more informed offline decisions with Placer.ai. Understand your audience, reveal offline performance and break down online to offline impact.
Get accurate foot traffic counts and dwell time – filter by time, day of week, and customer segments
Break down demographics and shopping behavior for successful locations to inform category management and channel strategy
Break down the full customer journey to optimize reach and frequency analysis
Dive into granular analysis to understand the true audience of any location
Understand contextual performance on a state, national level or location level
With athleisure and sportswear becoming bonafide wardrobe staples, more consumers than ever are investing in high-end items. Two players—Nike and Lululemon—are at the forefront of this trend. We examine the demographics of the two chains' consumer bases to see what is driving visits.
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.