Foot Traffic Insights for CPG & DTC Companies

Make more informed offline decisions with Placer.ai. Understand your audience, reveal offline performance and break down online to offline impact.

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A Complete Suite of Footfall Insights for Distributing Your Products

Learn More Get accurate foot traffic counts and dwell time – filter by time, day of week, and customer segments

Learn More Break down demographics and shopping behavior for successful locations to inform category management and channel strategy

Learn More Break down the full customer journey to optimize reach and frequency analysis

Learn More Dive into granular analysis to understand the true audience of any location

Learn More Understand contextual performance on a state, national level or location level

How to Use Foot Traffic Data in Your Product Strategy

How does a product company gain a deeper understanding of the offline retail world? Get this guide to see how foot traffic data can be an invaluable resource for making sense of the key trends driving sales.

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What Our Clients Are Saying

Maximize Offline Impact With Location Analytics

Category Management

  • Maximize channel strategy
  • Optimize selection with objective data
  • Improve and inform category management with key retail metrics
  • Discover fast-growing chains to establish winning relationships before competitors

Marketing

  • Improve and optimize product reach and frequency
  • Deliver targeted marketing strategies to convert key audiences
  • Data-Driven offline strategies including pop-ups and owned locations
  • Unique campaigns to drive impact on a per chain and per-store basis

Strategy

  • Understand performance in context by comparing PoS data with traffic counts
  • Create a single source of truth to compare product performance in different chains
  • Improve operational efficiency by using visit trends to align supply with demand
  • Break down the strategies of competitors to innovate and delight customers

Grow Your Business With Placer.ai
Try Our Dashboard for Free

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How to Improve Product Distribution

Download the CPG mini guide to distribution & marketing

Where Do We Go From Here?

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Gain hands on experience with the data

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Meet our advisors to learn more about Placer

White Paper

US Migration Trends Deep Dive

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Get Your Copy of the Quarterly Index

Download the Fitness Index as a PDF

Get Your Copy of the Quarterly Index

Download the Apparel Index as a PDF

Get Your Copy of the Quarterly Index

Download the Fitness Index as a PDF

Get Your Copy of the Quarterly Index

Download the Home Improvement Index as a PDF

Get Your Copy of the Quarterly Index

Download the Grocery Quarterly Index as a PDF

DMAs, MSAs & More Available in Chains

Reveal the performance of over 600 brands – instantly

Weekly & Monthly Views Available in Chains

Reveal the performance of over 600 brands – instantly

Daily, Weekly, and Monthly Aggregation

Introducing Chains

Analyze the foot-traffic of over 600 chains, in near real-time

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Access all States, CBSAs, DMAs & Zipcodes

Introducing Chains

Analyze the foot-traffic of over 600 chains, in near real-time

Chains demo gif