Access Placer Data Programmatically
With the Placer API
The Placer API is a tool that enables developers and analysts to extract Placer data for use in any 3rd party application, allowing customers to enrich, filter, or combine with proprietary data to support business needs like custom dashboards, internal reporting, and competitive analysis.
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API Data Includes
Foot Traffic Data and Trends
See the estimated number of unique customers and foot traffic, broken down by day, month, week, or year.
True Trade
Area
Receive the coordinates to map a polygon showing the true source of foot traffic to a location
Use the Placer API to Power
Executive & Customer Dashboards
Use visit data to highlight the strength of a given venue in marketing materials or a customer-facing website
Internal Reporting
Compare foot traffic to internal loyalty, sales, or other data
Competitive Analysis
Benchmark foot traffic trends compared to competitor locations
Understand how a location ranks compared to others, then study demographics for possible explanations
Investment / Acquisition Decisions
Programmatically evaluate hundreds of locations at once, across multiple data sets, and find the best opportunities
Technical FAQs
The API endpoint can handle all languages, giving the ultimate flexibility for users. Whether a company uses Python, R, C++, or anything else, they can still access Placer data.
Yes. More endpoints will be added to API in the coming months, expanding the amount of data available to users.
