National Harbor, Maryland Uses Placer Data To Attract Restaurant To 350 Acre, 24/7 Waterfront District
Assistant Vice President, Mark A. Kufka, sought a strong 3 day-part restaurant tenant to refresh a multi-story building at National Harbor’s Waterfront District, a 350 acre development with shops, offices, hotels, retail, dining, and more. Using Placer, Mark analyzed National Harbor visits and audience, demonstrated alignment with Silver Diner, and successfully landed the tenant.
350
acres
24/7
waterfront district
13%
boost to late night traffic
The Challenge
Peterson Companies sought a strong restaurant to join their Waterfront District, National Harbor, Maryland. Silver Diner, a regionally acclaimed casual dining restaurant, was the perfect choice to fill 3 day-parts at National Harbor, but how could they prove it was a strong opportunity for both sides?
The Outcome
Using Placer insights on National Harbor, including true trade area, peak hours, and demographics, Peterson Companies was able to show a strong fit and natural alignment with existing Silver Diner locations, which helped close the deal.
Silver Diner had such specific concerns for us to address that we would not have been successful without Placer’s insights. Placer helped us demonstrate that a new location would fill a trade area void and be a win-win for both of us, making them confident to open at National Harbor.
