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Peterson Companies sought a strong 3 day-part restaurant tenant to refresh a multi-story building at National Harbor’s Waterfront District, a 350 acre development with shops, offices, hotels, retail, dining, and more. Using Placer, they analyzed National Harbor visits and audience, then demonstrated alignment with Silver Diner, an acclaimed regional chain, and successfully landed the tenant.
acres
waterfront district
boost to late night traffic
Peterson Companies sought a strong restaurant to join their Waterfront District, National Harbor, Maryland. Silver Diner, a regionally acclaimed casual dining restaurant, was the perfect choice to fill 3 day-parts at National Harbor, but how could they prove it was a strong opportunity for both sides?
Using Placer insights on National Harbor, including true trade area, peak hours, and demographics, Peterson Companies was able to show a strong fit and natural alignment with existing Silver Diner locations, which helped close the deal.
Silver Diner had such specific concerns for us to address that we would not have been successful without Placer’s insights. Placer helped us demonstrate that a new location would fill a trade area void and be a win-win for both of us, making them confident to open at National Harbor.
Used Placer insights into visits, trade area, and audience to prove alignment and land new restaurant anchor tenant.
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