Blood Centers of America Reduces Donor Acquisition Costs by 75%
Sr. Director and Strategic Advisor, Hunter Shaffer, sought to boost blood donor rates during the COVID-19 outbreak. Using Placer, Hunter honed in on the top zip codes that overindexed for a key blood donor demographic - males aged 25 to 45 - and then held a raffle campaign to promote blood donations. The campaign reduced donor acquisition costs by 75%.
17%
increase in donors of target demographic
>75%
reduced donor acquisition costs
83%
first time visitor growth
The Challenge
During the COVID-19 outbreak, the Stanford Blood Center (SBC) needed to boost blood donor rates, especially amongst a key demographic: males aged 25-45. How could they reach this group cost-effectively and on a large scale?
The Outcome
Industry cooperative Blood Centers of America used Placer to identify the zip codes that were over-indexed for that group, then held a raffle campaign. It was so successful that it decreased SBC donor acquisition costs by over 75% and went viral on Reddit.
Placer is unbelievable. Being able to find the exact demographic we want to target, or learn what their interests are, makes our job so much easier. And we can prove that it works... a 75% drop in acquisition costs and record web traffic tells me our Placer insights were spot on for this campaign!
