Quality
We work relentlessly to produce data and insights that are accurate, dependable, and actionable:
Selective Sources – Having more data doesn’t necessarily mean having better data. Our in-house data-science team religiously filters sources to ingest only data of the highest caliber.
Latest AI and Statistical Analysis – Location data is a surprisingly challenging and noisy data set. We utilize state-of-art algorithms and apply a healthy dose of critical thinking to produce dependable results.
Rigorous Testing – Conclusions must correlate to real-world figures. Our results are tested and retested against external sources of ground truth to guarantee only the most accurate insights are produced to support strategic decision making.
