Theory Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
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Metrics
June 2025
Vs.
June
2024
Theory
MoM change
%
YoY change
%
Total Visits
N/A
Avg. Visits/Locations
N/A
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Nationwide Foot Traffic Visits for Theory Stores

Compared to 10 Months Ago
Theory
/
9983
 experienced a
-19%
 change in visits in
March 2025
 compared to
June 2024
Examine nationwide foot traffic visits across all
Theory
/
9983
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.
Understand the latest
trends. Explore Placer's
Industry Trends tools for in-depth visitation insights, performance trends across different periods and locations, and find out which top
chains are shaping the industry!
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Theory Store Visits Map

Theory
/
9983
 stores in
Maryland
saw a
75.3%
change in customer visits in
June 2025
compared to
June 2024
Explore
Theory
/
9983
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
June 2025
Vs.
June 2024
Theory
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Theory Visitor Demographics

Explore
Theory
/
9983
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
June 2025
Theory
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
Blog
July 17, 2025
McDonald's Snack Wrap Return Drives Immediate Foot Traffic Surge

McDonald's reintroduced its snack wrap, and data shows that the fan-favorite is driving up visits to the chain. We took a look at the year-to-date visit averages to see just how successful the launch has been.

Read More
arrow
Blog
July 17, 2025
Chipotle & McDonald’s Halfway Through 2025

Chipotle and McDonald’s are two major players in the fast-casual and quick-service dining scene. With the year's first half behind us, we take a look at how foot traffic to these dining giants performed – and what might lie ahead in the second half of the year.

Read More
arrow
Blog
July 16, 2025
The Post-JOANN Arts & Crafts Retail Landscape  

JOANN closed its final stores in May 2025 following years of volatility. We explored the foot traffic trends for some of its competitors to see how the hobby segment is performing - and what might have lead to JOANN's closure?

Read More
arrow
Blog
July 17, 2025
McDonald's Snack Wrap Return Drives Immediate Foot Traffic Surge

McDonald's reintroduced its snack wrap, and data shows that the fan-favorite is driving up visits to the chain. We took a look at the year-to-date visit averages to see just how successful the launch has been.

Read More
arrow
Blog
July 17, 2025
Chipotle & McDonald’s Halfway Through 2025

Chipotle and McDonald’s are two major players in the fast-casual and quick-service dining scene. With the year's first half behind us, we take a look at how foot traffic to these dining giants performed – and what might lie ahead in the second half of the year.

Read More
arrow
Blog
July 16, 2025
The Post-JOANN Arts & Crafts Retail Landscape  

JOANN closed its final stores in May 2025 following years of volatility. We explored the foot traffic trends for some of its competitors to see how the hobby segment is performing - and what might have lead to JOANN's closure?

Read More
arrow
See All