We're All About the Insights

Rely on the best when making critical decisions

Our Data Story

We’ve Built the World’s Most Accurate Location Insights APIs

Our Data Forms a Large and Representative Panel of Customers Across the US

Generating Statistically Significant Insights Into Any Place

Available as a SaaS Platform

All Data Sets are Not Created Equal

Key Considerations:

  • Location collection logic – The specific algorithm that governs the location collection sampling pattern and frequency to optimize accuracy while preserving battery.
  • POIs – The need to match Point of Interest to location requires a highly accurate and current list of places.
  • Volume – Panel sizes are required to be large enough to accurately reflect visitors.
  • Panel Biases – Panel biases are modeled and accounted for in extrapolations.
  • Panel Variations – Changes in technology and application sources are normalized over time.
  • Privacy – Placer data is aggregated, extrapolated, and stripped of identifiers.

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