We're All About the Data

Rely on the best when making critical decisions

Our Data Story

We’ve Built the World’s Most Accurate Location Tracking SDK

Our Data Story

We’ve Built the World’s Most Accurate Location Tracking SDK

Deployed into Millions of Devices

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1.5B+

Monthly Visitors

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20M+

Active Devices

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13M+

Venues

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1K+

User Segments

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500+

Mobile Apps

Our Data Forms a Large and Representative Panel of Customers Across the US

US Coverage
US Population Distribution
Panel biases are modeled and normalized for in extrapolations
US Coverage
All Income Ranges
Panel biases are modeled and normalized for in extrapolations
US Coverage
All Age Ranges Represented
Panel biases are modeled and normalized for in extrapolations
US Coverage
All Genders Represented
Panel biases are modeled and normalized for in extrapolations
US Coverage
Diverse Set of Mobile Apps
Panel biases are modeled and normalized for in extrapolations
US Coverage
US Coverage

US Population Distribution

Household Income
US Coverage

All Income Ranges

Age
US Coverage

All Age Ranges Represented

Gender
US Coverage

All Genders Represented

Mobile Apps
US Coverage

Diverse Set of Mobile Apps

Panel biases are modeled and normalized for in extrapolations

Generating Statistically Significant Insights Into Any Place

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Available as a SaaS Platform Try It Out

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All Data Sets are Not Created Equal

Key Considerations:

  • Location – WiFi, GPS, Beacons, and user motion all play a key part in determining accuracy.
  • POIs – The need to match Point of Interest to location requires a highly accurate and current list of places.
  • Volume – Panel sizes are required to be large enough to accurately reflect visitors.
  • Panel Biases – Panel biases are modeled and accounted for in extrapolations.
  • Panel Variations – Changes in technology and application sources are normalized over time.

The Human Element Makes it All Possible

World Class Team

Comprised of experts passionate about extracting valuable insights from complex and noisy data sets, our world class applied data science team has a proven track record of bringing data-driven products to market. Our most recent big data company, BlueTail, was acquired by Salesforce in 2012.

About Us

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Where Do We Go From Here?

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