We're All About the Data
Rely on the best when making critical decisions
Our Data Story
We’ve Built the World’s Most Accurate Location Tracking SDK
Deployed into Millions of Devices
1.5B+
Monthly Visitors
20M+
Active Devices
13M+
Venues
1K+
User Segments
500+
Mobile Apps
Our Data Forms a Large and Representative Panel of Customers Across the US
US Coverage
Household Income
Age
Gender
Mobile Apps
Generating Statistically Significant Insights Into Any Place
All Data Sets are Not Created Equal
Key Considerations:
- Location – WiFi, GPS, Beacons, and user motion all play a key part in determining accuracy.
- POIs – The need to match Point of Interest to location requires a highly accurate and current list of places.
- Volume – Panel sizes are required to be large enough to accurately reflect visitors.
- Panel Biases – Panel biases are modeled and accounted for in extrapolations.
- Panel Variations – Changes in technology and application sources are normalized over time.
The Human Element Makes it All Possible
World Class Team
Comprised of experts passionate about extracting valuable insights from complex and noisy data sets, our world class applied data science team has a proven track record of bringing data-driven products to market. Our most recent big data company, BlueTail, was acquired by Salesforce in 2012.
Loved and Trusted By
