Fox Lake Attracts $335M in New Development
Community and Ecomonic Development Director, Donovan Day proved that the Village of Fox Lake drew significant visitors from its surrounding area, then used those insights to land 3 different development deals, the first commercial development in over 40 years.
in new development
The Village of Fox Lake, Illinois, is situated near a chain of highly trafficked lakes. There had not been commercial development in 40 years and lake visitors had little to do in town. How could the city quantify visit traffic, then use that to attract new business?
Using Placer, Fox Lake was able to quantify their strong traffic - 223k unique visitors, visiting 3+ times each year, with high HHI - then used that visitor data to attract more than $335M in new development, including multiple hotels and restaurants, a new marina, amphitheater, and more.
"Conversations with developers get serious when you can show objective data around how visitors behave, where they shop, eat and more. After decades with no new development here in Fox Lake, Placer changed the game. We would not have won the development deals we did without its incredible data; it’s paid for itself thousands of times over."