Jenkinson’s Boardwalk Breaks Easter Sales Record
Jenkinson's Boardwalk, a popular tourist destination in Point Pleasant Beach, NJ, aimed to increase awareness and sales for their Easter event while maximizing summer ticket sales. Using Placer, they identified the strongest billboard opportunities with an ideal audience fit and focused their advertising efforts on reaching their customers both at home and in their day-to-day lives. As a result, Jenkinson's Boardwalk was able to achieve a new Easter sale record and 13% year-over-year growth.
13%
sales growth YoY
2M
visitors per summer
20+
potential billboard locations
The Challenge
Jenkinson’s Boardwalk, a Jersey Shore attraction, holds a yearly online and on-site Easter event to pre-sell tickets, and needed data to inform billboard placement and digital campaign strategies. How could they advertise the Easter event in a way that drives the most sales?
The Outcome
Using Placer, they analyzed home zip codes and vehicle traffic to create the optimum digital and out of home (OOH) billboard ad campaign. These targeted ads gave Jenkinson’s their most successful Easter sale yet, with 13% sales growth YoY, all while maintaining the same marketing spend.
As an ungated property, it’s hard to know our guests or where they come from. Signing up for Placer has given such rich customer data that our marketing efforts have done a complete 360, generating the best sales we’ve ever seen.
