Apparel
How Do Holiday Shopping Patterns Differ for Off-Price and Traditional Apparel?
Holiday visitation trends differ across apparel segments. Off-price retailers sustain strong, steady traffic from value-seeking shoppers, while traditional brands rely on milestone-driven bursts like Black Friday. Differences in dwell time and shopper mix show how each segment is capturing a unique share of the holiday wallet.
Gap and Urban Outfitters See Visit Increases in Q3
After early-year slowdowns, Gap and Urban Outfitters posted Q3 traffic gains, up 1.4% and 2.4% YoY respectively, reflecting improving consumer demand. Gap’s turnaround and affluent shopper base fueled growth, while Urban’s back-to-school surge lifted visits.
Expansion Into New Categories Signals Shift for Gap Inc.
Gap Inc. is expanding into beauty and accessories to offset apparel’s sameness, capture value-driven and aspirational shoppers, and build brand identity. With overlap in beauty and off-price traffic, success depends on delivering trend-forward products and in-store expertise.
Affluent Shoppers Sustain Luxury, But Growth Potential May Be Limited
Apparel is diverging in 2025 as luxury and off-price outperform traditional retailers. Visit data shows luxury gaining ground among high-income shoppers, while off-price continues to scale with broad consumer appeal. Traditional apparel lags as value and exclusivity dominate demand.
Thrift Store Visit Growth Outpaces Apparel as Tariffs Loom
Thrift stores are defying retail headwinds – and with higher-income and rural and suburban shoppers joining the mix, thrifting has gone mainstream. As tariffs loom, secondhand appears set to remain one of retail’s standout success stories.
Gap Inc. Q2 2025: Old Navy Leads Foot Traffic Gains as Middle-Income Shoppers Return
Summary: Gap Inc. showed real progress in Q2 2025, with overall visits up 3.6% year over year. Old Navy drove the gains with a 4.8% boost, while Gap posted positive traffic despite a smaller store base. A strong spring surge, partly fueled by tariff pull-forward, gave way to softer summer visits. Meanwhile, the return of middle-income shoppers signals that revitalization efforts are resonating.
TJX Q2 2025 Visit Data Points to Strong Performance
TJX saw strong Q2 2025 performance, exceeding company guidance. HomeGoods led same-store visit growth, while the newest brands, Sierra and Homesense, drove overall traffic increases. The company is also successfully penetrating rural and semi-rural markets, creating a path for continued domestic growth.
Warby Parker & Allbirds Q2 2025: Unpacking Divergent Retail Strategies
Warby Parker sees visits up, though Q2 VPL dipped -2.7%. Allbirds' overall visits fell -12.5%, but Q2 VPL surged +18.2%. Both find unique success in their divergent brick-and-mortar strategies, proving different paths can move forward.
L.L.Bean’s Legacy Products Continue to Excite New Shoppers
L.L.Bean thrives in 2025. Its Boat & Tote's viral resurgence drives brand relevance. Stores enhance engagement with diverse experiences like charm bars. L.L.Bean's appeal spans diverse demographics, ensuring continued success.
