Apparel
What Lies Behind Nike's Return to a Multi-Channel Strategy?
Nike shifted from DTC to multi-channel distribution in mid-2023 due to underperformance and store visit declines. Selling via diverse partners helps Nike broaden market reach and achieve comprehensive coverage beyond its owned stores.
How Did the "Yes, JCPenney" Campaign Impact In-Store Traffic?
JCPenney's "Yes, JCPenney" campaign launched in April 2025, driving visit growth and challenging outdated brand perceptions. The campaign saw broad success, especially in the South and Midwest. It notably resonated with single shoppers, suggesting it attracts a new generation of customers. Initial results are promising for sustained visitor growth.
Lululemon and DICK’s: Scoring Big With Celebs and Events
Sportswear and athleisure brands DICK’s Sporting Goods and lululemon athletica showed that partnering with star athletes and making bold statements at major competitions is one way to build success in the long term. What did location analytics reveal about this strategy? We dove into the data to find out.
Off-Price And On Point
Off-price apparel chains continue to resonate with inflation-conscious shoppers seeking their favorite brands without significant expense. We examined the visitation patterns for several major players in this sector – T.J. Maxx, Marshalls, Ross Dress for Less, and Burlington – to gain insight into their performance during the first half of the year.
The Changing Apparel Landscape in 2025
The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap
Brooks Brothers Rightsizing Success
Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges.
Off-Price Apparel: Off to a Strong Start in 2025
The off-price apparel space remains well-positioned as consumers continue to favor budget-friendly retailers. We dive into the latest location intelligence for category leaders Burlington, Marshalls, Ross Dress for Less, and T.J. Maxx – to explore how the segment closed out 2024 and began 2025.
