How the Customer Is Changing and What It Means for Stores
In this Discover webinar, Placer.ai’s CMO, Ethan Chernofsky, and Shoptalk & Groceryshop’s VP of Original Content & Strategy, Ben Miller, unpack exclusive findings from their latest consumer survey and location analytics to explore how the retail customer is evolving faster than ever. New expectations around value, convenience, experience, and purpose are reshaping how and where consumers shop and what they expect from physical stores.
Ethan Chernofsky is the CMO of Marketing at Placer.ai, the world’s most advanced location analytics platform. Prior to Placer.ai, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President at Headline Media. He is considered a key thought leader in the retail space and has featured in Forbes, Reuters, CNBC and Bloomberg.
Ben Miller
VP of Original Content & Strategy, Shoptalk & Groceryshop
With nearly 30 years’ experience dedicated to decoding global retail, Ben is recognised as one of the industry’s leading analysts and commentators. After a grounding working in marketing, commercial, and investor relations roles with grocery retailers, he went agency-side to provide research, insight, and consultancy to boardrooms of retailers and CPG companies around the world. Ben currently serves as Vice President of Original Content for Shoptalk, leading research and insight across the global Shoptalk portfolio.
Physical retail’s renaissance has been marked by the entry of leading Digitally Native Brands into the world of brick-and-mortar stores. What is the unique perspective these players bring to the market? What does their move into physical mean for the wider retail space? How could these brands redefine the future of omnichannel retail? We will discuss all these topics and more to understand one of the more intriguing trends in retail.
Ethan Chernofsky
SVP Marketing, Placer.ai
Brent Paulsen
VP, Head of Retail, True Classic
Transformative Leadership Mind Leaps
In the midst of discussions surrounding AI's transformative impact across industries, the focus often gravitates towards its potential for enhancing productivity. Yet, amidst this excitement, a crucial aspect remains overlooked: the evolution of leadership. How will leadership need to adapt to effectively navigate these transformations? This session delves into precisely that question. Join Steve Dennis and Stephanie Atiase as they explore the Seven Leadership Mind Leaps essential for steering clear of the timid transformation trap, as outlined in Dennis' insightful book, "Leaders Leap."
With today’s shoppers more discerning than ever before, retailers and brands must find creative ways to drive visits to brick-and-mortar locations. This is especially true for brands catering to higher-income households. How can retail regain and maintain its position as an experience provider? What are brands doing to set themselves apart from the competition to provide end-to-end service for visitors? Join us to dive deeper into these and other factors behind creating experiential retail of the future.
Elizabeth Lafontaine
Director of Research, Placer.ai
Rebekah Kondrat
Managing Partner, Rekon Retail
Manuel Neto
Vice President of Global Analytics, Capri Holdings
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