Leisure
Browse our data-driven insights on the hospitality and tourism industry. Dive into the latest consumer preferences and real-world visitation trends that are crucial to industry professionals.

Lollapalooza Supercharges Summer Tourism in Chicago
The Lollapalooza festival is a powerful economic driver for Chicago, attracting a highly regional, affluent, and demographically distinct audience. This report analyzes the foot traffic data to reveal how the festival supercharges local tourism and provides valuable insights for both civic leaders and sponsors.

The Summer Slowdown: Why Consumers Are Pumping the Brakes on Travel
Economic uncertainty and rising prices are causing consumers to pull back on discretionary travel, opting for shorter, regional "micro-cations." This shift is reshaping the traditional summer vacation, leading to less driving and flying, a trend visible in gas station and airport traffic data. This cautious consumer behavior is expected to influence the broader retail and travel landscapes for the remainder of 2025.

How Has Cinemark Avoided the Movie Theater Slowdown?
Movie theaters generally remain below 2019 visits, but Cinemark bucks this, nearing pre-pandemic levels (down 2.6% for flagship brand). Its success comes from targeting budget-conscious families with value memberships and child-friendly amenities, sustaining visits despite industry challenges.

Who Attended the 2025 Kentucky Derby?
In early May 2025, horse racing fans were treated to the 151st Run for the Roses at Churchill Downs in Louisville, KY, with thoroughbred Sovereignty coming out the winner. We took a closer look at the location analytics and psychographic characteristics of visitors to find out who attends the Kentucky Derby.

How Are Coachella Crowds Evolving?
The Coachella Valley Music and Arts Festival, held annually at the Empire Polo Club in Indio, CA, recently wrapped up its 24th run. We dove into the location intelligence data to understand how the audience has changed in recent years and understand how the shift is impacting spending patterns at the festival.

Dave & Buster’s Ups Its Game
Eatertainment concepts have grown in popularity as consumers continue to prioritize experiences. We dove into the latest location intelligence for one of the leaders in the space – Dave & Buster’s – to explore the consumer behavior and demographics behind its foot traffic growth.




